As one growing season comes to an end and we start looking ahead to the next, Miracle-Gro is showcasing its new product range for 2026.
Here to provide a helping hand to all gardeners, the brand’s £2M+ investment in a new fully integrated brand campaign to help drive category penetration and brand growth, enabling consumers to create an outdoor space they can be proud of.
Investing in the Miracle-Gro brand
The new-look for the refined Miracle-Gro Growing Media and Plant Food ranges were unveiled at Glee 2025. This follows the launch of the updated Lawncare range at GLEE 2024 and unites the full Miracle-Gro® product range under the brand’s iconic yellow colourway.
Aiming to increase conversion by simplifying the range and making the category easier to shop, Miracle-Gro will offer a refined product portfolio. Clear, informative detail across packaging will immediately help consumers identify which product will help them with their specific garden task, with the range retaining clear imagery and descriptions of the plant that the product’s ingredients have been specifically curated for.
With the inclusion of plant feed in growing media many consumers don't consider using plant food to encourage healthy growth throughout the spring and into the autumn.
To educate consumers of the desired result of the Plant Food range, each pack will feature an illustration of the impact of feeding. To further help combat product usage confusion, where space permits, simple and easy-to-follow timelines will also feature, similar to those used already on the Lawn Care range. These have been designed to give clear maintenance advice on how to nurture healthier and happier plants.
Quality guaranteed
To further consumers' confidence in the performance of products, the Miracle-Gro® Growing Media and Plant Food range will now be adorned with the NEW Miracle-Gro Quality Guarantee roundel.
Featuring on and off-packs, the guarantee message aims to build confidence amongst gardeners that the Miracle-Gro® range of composts and plant foods will help them to grow bigger plants with more flowers and greener leaves.
Evergreen Garden Care has decades of experience crafting compost and plant foods and work on research and development at the Levington Research Station to support these claims. Peat-free has also been invested heavily in at manufacturing sites to ensure the best formulation on the market with the best raw materials.
Underpinned with investment in development of the product range to ensure efficacy and consistency of growing results, the new quality promise is backed by garden centre and retail store testimonials from the brand’s growing trials with growers across the country trials.
Providing a helping hand to all gardeners
Miracle-Gro is excited to unveil its new brand campaign which will see the brand provide a helping hand to all gardeners, to create an outdoor space they can be proud of.
The campaign will build upon Evergreen’s category vision of ‘Grow Happiness, Enrich Your Space’, inspiring gardeners - whether fairweather or whatever the weather - to take pride in their horticultural achievements however big or small.
For more expert gardening advice, visit lovethegarden.com.
