GTN Xtra - GTN Xtra - Issue 43 2014 - Wyevale's Christmas displays unveiled

Wyevale's Garden Centres unveiled their Christmas displays at a special event in London on Thursday, the same day the company changed their name from The Garden Centre Group. GTN Xtra were there to bring you the first pictures of the festive features created for Wyevale's 140 stores.

The company have devised an 'Enchanted Christmas' approach, which Wyevale say is "exciting, inspiring and magical."

Six trend-led Christmas themes have been created to capture every taste, from the traditional to the more avant-garde and from the inner child to the fashionista.

Scandinavian woodland references are at the heart of the Enchanted Forect collection, conjuring up images of an enchanted woodland featuring mischievous decorative animals, such as owls, deers, foxes, squirrels and robins. Warm copper hues and natural wood elements are combined with denim blue, reflecting key interior design trends. Ceramic metal and glass add a touch of sparkle and texture to the collection.

The Fairy Forest trend combines pastel sweetness with whimsical touches, such as twinkling tiaras and ballerina tree decorations, liberally scattered with glitter, lace, sequins and pearls.

The Crystal Queen story features woodland animals cloaked in jewel-like beads and studs, with icicles, glitterinbg flowers, bamboo leaf garlands and pear lace baubles hanging from a LED-lit Normandy fir.

Meanwhile, the Flora Botanica and Gold Glamour Collections have been paired up for a liberal dose of glamour.

Thoughts of a more traditional Christmas mood have been captured in the Festive Feast range, as deep reds sit alongside green, gold, grape and fig to create a regal, classical feature look.

Wyevale's range of outdoor Christmas lights features modern 'cool white' LED lighting technology, which has the benefit of energy efficiency and a long lifespan.

The garden centres will also have a wide selction of Christmas tree styles, from plain to pre-lit, fibre-optic, multifunction or frosted. Highlights this year include the new, eye-catching LED Blossom tree which twinkles from top to toe.

Christmas gift ideas will also feature strongly in the displays, including the GIMA Sword of Excellence winner, Burgon & Ball's RHS range.

On the day of the Enchanted Christmas unveiling, Wyevale created lots of interest from the consumer and national press, who were also attending Christmas previews in London from the likes of House of Fraser and Next.

"We're really excited about Enchanted Christmas," said Marketing Director Sarah Fuller. "The feedback we've received so far has been excellent, and it's fantastic to grab the attention of so many home and garden journalists."

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