New marketing department spearheads progress and development for Grange
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Decorative garden structures and fencing company, Grange Fencing is going from strength to strength following the expansion of its marketing department. Consisting of a dedicated five-strong team, the department has been tasked with delivering continuous progression across the company and its product range.
Reporting to Sales and Marketing Director, Tony Fasey, the managerial team now comprises of Head of Marketing, Rob Giles, Trade Marketing Manager, Antony Barrett, Category Manager, Jaya Mehmie and Brand Manager, Anika Bahia with the most recent addition to the team- Commercial Manager, Rob McClelland.
Commenting on the present developments, Tony said, “ The strengthening of the marketing team has enabled Grange to embark on some really exciting projects over the past 18 months. Alongside the introduction of a number of first-to-the-market product developments, we have invested keenly in a consumer facing communications campaign in order to heighten awareness of Grange as the go-to company for on trend garden structures and high quality fencing.”
With the company’s new products, including the re-engineered Ultimate Panel, experiencing high demand amongst over 600 UK stockists, Grange has also introduced an improved range of Point of Sale (POS) support for retailers. The new offering includes a variety of product-specific merchandising units, as well as individual A4 Foamex product labels for items across the company’s entire range.
Tony continues, “The new POS support has been designed to provide informative and functional merchandising support, making it easier than ever for retailers to maximise consumer appeal.”
The expansion of the marketing department and subsequent company developments ensure that Grange stays ahead of the competition and continues to grow and prosper throughout 2016. With GLEE just around the corner, the company are confident that they are in the best position yet to offer retailers an all-encompassing product range, backed by superior customer service and excellent support for retailers.
Retailers interested in working with Grange should contact the company on 01952 588 088 or email sales@grangefen.co.uk
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