Spring Fair, which takes place from this Sunday until Wednesday 7th February at NEC Birmingham, has announced a partnership with TikTok Shop set to deliver free business solutions and underscores the evolving nature of retail.

TikTok Shop is an e-commerce solution integrated within TikTok. It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.

Sponsoring Spring Fair’s new Masterclass Studio, the partnership is dedicated to helping grow retail businesses by offering expertise in TED-style talks on an array of topics from social media skills, buying best practice, radical retail technology, and conscious consumerism, from TikTok Shop’s experts and leading agencies including B Corp, Google, Avocado Social, Dalziel & Pow, and The Buyer and Retail Coach Ltd.

Jo Spence, Head of Content, Spring Fair says, “Collaborating with Tik Tok Shop has been a fantastic opportunity for us at Spring Fair. Not only are we gaining valuable insight into the future of digital retail, but to be able to share this with our audience and customers to help them thrive, is ultimately, why we do what we do.

“As e-commerce continues to thrive, collaborations like this pave the way for a future where digital and physical retail seamlessly coexist. TikTok Shop and Spring Fair partnership is not just a collaboration; it's a glimpse into the future of retail by offering insight into producing an authentic way for brands to connect with creators and communities, fostering growth and creating meaningful shopping moments. From entertainment-driven commerce to trusted creators and engaging communities, TikTok Shop transforms the shopping experience.”

Buyers will be able to discover TikTok’s latest retail benefits and immerse themselves in sessions that will provide invaluable insights and practical knowledge to boost their business using this revolutionary platform, giving them fundamental tips on building authentic connections with their audience.

Ginny Major, Home & Living Category Manager from TikTok Shop says, “We are delighted to partner with Spring Fair this year. As the UK’s largest retail trade show, this gives us a unique platform to engage directly with the retail industry and share our entirely new way to authentically engage with creators and communities to grow their business. Spring Fair’s dedication to helping their customer’s businesses thrive provides an ideal event for us to collaborate and drive meaningful shopping moments across physical and digital retail.”

TikTok Shop will deliver the following masterclasses:

The Power of TikTok Shop: Dive into a new world of selling! Learn about our all-in-app features that seamlessly integrate to supercharge your sales.

Speaker: Thomas Wintle, Fashion E-commerce Leader, TikTok Shop.

TikTok Shop 101: Discover what drives the success of TikTok Shop! Master the essentials for achieving sales on the platform.

Speaker: Ginny Major, Home & Living Category Manager, TikTok Shop.

Effective Strategies for Selling on TikTok Shop: Explore selling methods tailored to your unique business on TikTok Shop.

Speaker: Amanda Uduku, Merchant Growth Strategy Manager, TikTok Shop.

Connecting with TikTok Creators: Unlock the potential of TikTok Creators and Affiliate Marketing to optimize your sales.

Speaker: Patricia Olufemi, E-Comm Creator Education, TikTok Shop.

Soraya Gadelrab, Event Director, Spring Fair concludes, “By combining the innovation of TikTok Shop with the established network of Spring Fair, brands have an unprecedented opportunity to thrive in a retail landscape that is more dynamic and interconnected than ever before. This strategic alliance marks a paradigm shift, and businesses in the retail sector should be ready to embrace the exciting possibilities it brings. in ways you never imagined. We can't wait to see you there as we embark on this exciting adventure together!”

The full Masterclass Studio in partnership with TikTok Shop programme can be viewed at https://www.springfair.com/stage-programme.

Inspiring retail’s creators and curators, Spring Fair has brought the industry together for over 70 years so retail's people can discover the latest products and trends. The next show will be an inspirational experience dedicated to the magic of discovery. Buyers will see, touch and experience thousands of the latest products across four key destinations - Home, Gift, Moda, and Everyday - and 13 definitive sectors. An efficient show layout designed around buyer’s needs will mean less time spent finding suppliers and products and more time experiencing them and everything else the show has to offer.

Spring Fair

4th – 7th February 2024

NEC Birmingham.

For more information please visit www.springfair.com  

To register for your free ticket visit https://www.springfair.com/visitor-registration