Westland Horticulture will be reaching over 20 million homes between now and June 2013 with their comprehensive communications plans for a variety of their well known brands.

The brand new look for Westland will be highlighted throughout the media campaigns, showing that Westland brings more life, more colour and more enjoyment into the garden.  The new strap line ‘There is more life in the Westland’ ensures consumers know ‘the Westland’ is a world of abundance.

Throughout 2013 the advertising campaigns will focus on key Westland brands; Aftercut, Resolva and Gro-Sure.  Aftercut will see a brand new television campaign created around the revolutionary brand new Aftercut Even-Flo spreader system which will be available in stores as early as February next year.

The Resolva brand will be on television screens during the key gardening months of April and May 2013 along with the Aftercut advert.

The Gro-Sure brand is set to become a key focus in 2013, delivering all the gardener needs to successfully grow their own.  Promoted across various specialist press campaigns and in national newspapers Westland will be encouraging more people to take part in growing.

Keith Nicholson, Marketing Director for Westland Horticulture said, “For our Westland brands to reach an audience of over 85% of UK consumer homes during the next eight months will enable us to highlight the variety of products we produce.  Our products deliver the solution for bringing life to the garden and all our campaigns will strengthen this message and encourage more people to take part in gardening regardless of their experience.”

National press advertisements have already started appearing in publications for bird brand Peckish which will once again see its catchy animated television advert seen on mainstream TV channels from January.

For further information about the Westland brands visit http://trade.gardenhealth.com/catalogue/