One in three consumers now give their houseplant a name, and Westland Horticulture’s research reveals traditional British names such as Bill, Ben, and Charlie top the list of the most popular name choices.
Houseplants continue to grow in popularity and are now considered an essential décor item that no living space is complete without. To celebrate National Houseplant Week, taking place from 8th – 14th January, a survey by Westland Horticulture has found that over 1 in 3 (38%*) Brits name their houseplants. The research of over 1,500 consumers, found that the most popular names people chose to name their plants are Bill, Ben, Charlie, Vera, Bertie, and Bob.
Houseplants allow everyone to connect with nature. Access to a garden space is at a premium, with Westland’s research finding that over 12% of consumers have no access to an outdoor garden or balcony. The survey recorded that 78% of us now chose to brighten up our living areas with at least one indoor plant.
An indoor garden offers a wealth of benefits. Studies have confirmed that plants can purify the air we breathe inside our homes1, which helps promote quality sleep, they also reduce depression2 and lower stress levels3 - so for this National Plant Week, Westland is encouraging consumers to welcome a houseplant or two into their homes and reap the rewards of becoming a plant parent.
Online Hub For Houseplant Health
Westland understands that even the most experienced houseplant enthusiast needs a little help and advice every now and again. In celebration of houseplant loving Brits, this January, Westland has launched an online educational hub for consumers to find advice on all their houseplant needs and a series of helpful videos. The educational hub and the Beneath The Leaf playlist, hosted on Westland’s YouTube channel, aims to simplify repotting, growth and maintenance, making it easy for every plant parent to have a thriving indoor jungle. Viewers can follow step by step videos on propagation, common houseplant problems and how to remedy them, and even how to repot plants to keep them lush and healthy.
Indoor range
Westland is also has a range of products that have been meticulously developed to improve the health of every houseplant in every home. The potting mixes incorporate Seramis® granules for a natural way to enhance water management, as well as zinc complex to stimulate over 80% more root growth, which reduces stress after repotting for happier, healthier plants.
To cater to the differing nutritional needs of plants, Westland’s easy-dosing feeds are packed full of essential nutrients that promote vibrant growth and flowering. The range includes an easy dosing system to provide the perfect amount of food for houseplants, orchids, cacti, succulents, bonsai, and citrus plants. The collection also features droplet feeders, mists, orchid water, and a watering indicator to make caring for houseplants simpler than ever.
Helen Amos, Head of Category, at Westland, commented: “We strive to revolutionise the way houseplant owners care for their plants with our 2024 indoor collection and our online educational hub. Through innovation, education, and performance-led products, we are dedicated to enabling everyone to create a thriving indoor garden. We were thrilled to learn that almost 40% of consumers name their houseplants, which demonstrates just how many of us see plants as a beloved addition to our home. Caring for plants and helping them flourish supports both our physical and mental well-being, they brighten up living areas, and even improve the air quality, and we want everyone to enjoy the many benefits that come with welcoming plants into your home.”
