Last Christmas Wyevale made the news by promoting the hell out of their aim to sell six poinsettias a minute, and Squires are always telling the press what’s on, be it their new style plant displays or a list of their child-friendly activities to keep the little ones occupied during the garden centre visit.

Whether you’re a small independent business or a huge chain, you still have time to see yourself in the papers and the Stars for Europe poinsettia campaign can help with a collection of PR tips and templates.