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Soaraway growth for water features says Kelkay

Kelkay has reported exceptional growth of over 65% across the water features category in 2018.


A small selection of more than 50 new products was on display at Glee.


Responding to a noticeable trend towards trade-up opportunities, Kelkay have also developed two further ranges of premium water features for 2019.


Eight features under the new ‘Impressions’ brand at RRPs from £299.99 are designed to provide a focal point in the garden, offering the benefits of traditional natural stone at a fraction of the cost and less than half the weight. Engineered to look and feel like natural stone, the traditional and contemporary designs will cope with all weather conditions. It comes with its own merchandising solution and supporting POS.


Sarah Winn, group marketing director for AMES UK, said: “We continue to look for further opportunities to invigorate and stimulate growth in product categories and the new and innovative ‘Impressions’ range is a great example. The high quality, affordability and lighter weight product opens up a great opportunity for retailers to expand their water features offer.”


Remaining in the Easy Fountain family, but with its own identity, is the new range of metal ‘Nature Inspired’ water features, all of which feature a fashionable copper effect finish. With bespoke POS that slots seamlessly into the Easy Fountain merchandising system, this collection of four new products is designed around natural plants and flowers. Ranged in line with key retail price points from £199, the 'Nature Inspired' collection appeals to consumers looking for something unusual and interesting.


More information: go to the website.


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