In This Issue
Drive sales this Garden Re-Leaf Day with a Greenfingers product display - over 100 garden centres already signed up for a FUNdraising event
More names sign up to the 2020 Garden Re-Leaf Sponsored Walk & Cycle Challenge
February sales down by 22% - GTN Bestsellers EPOS data analysis
Work starts on £1.5m Fron Goch expansion after MSC planning win
Melcourt Bag for Life wins New Product Award
Notcutts St Albans celebrates official opening of new-look garden centre and restaurant
Christmas comes early for Greenfingers thanks to Primeur’s latest fundraising donation
Taylors Bulbs make donation to The Greenfingers Charity
Sandy Powell's star-signed suit will help save Derek Jarman's Prospect Cottage and garden for the nation
Worcester centre extension project beats February weather
Cobra commits to cordless evolution
New HTA campaign revives autumn planting message
Squire's donates 300 silver birches for local green spaces
Fun plans for Children's Gardening Week
TV's Katie teams up with Tong for fourth year
Quality audience shines through at Classiflora Open Days
Get your own copy of GTN Xtra
Mairi Devlin joins British Garden Centres
Growing Media 5% higher than average for February
Business Person of the Year Award for Hillmount's Robin Mercer
Wyevale Nurseries granted licence to propagate Lomandra ‘White Sands’
Better than Beast from the East...just!
Ex-Miracle-Gro man cancels early retirement to back Natural Grower's sales drive
Garden Products down by 18% on last year
Darlac appoints JBM Sales to cover south-west
Wet February sends veg sales down by 20%
Dobbies sign up with SmartPlant
February Wild Bird Care sales down again
HTA launches industry e-learning app
More emphasis on growers' role at next Plantarium
The best of last week's
Tackling the big garden industry issue: growing media and peat...what happens next?
Garden centre boss who stole almost half a million pounds has hearing adjourned
Gina and John heading to Monte Carlo in £500 banger
Great start to a new season for Durstons
Garden Centre Photo Tours
Christmas Grotto Gift Books
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Woodworks Garden Centre Cafe wins prestigious award
Tasty opportunity for garden centre catering teams
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Dobbies sign up with SmartPlant

Dobbies, now the UK’s largest garden centre chain, has partnered with specialist plant care app SmartPlant. Dobbies to digitise its indoor and outdoor plant ranges for spring 2020.

 

Following last year’s retail acquisitions and ongoing development of dobbies.com, the deal signifies the retailer’s ambition to merge its online and offline offering and enhance plant care information.

 

Dobbies will work with its suppliers to add their plants to the SmartPlant app to promote brand provenance and specialist care tips. Many of Dobbies growers have agreed to support the move and plants in-store will be activated in the SmartPlant app.

 

Users will benefit from planting instructions, automated care reminders, plant and pest identification and expert chat.

 

The SmartPlant app, which launched in 2017, enables customers to instantly unlock deeper variety-specific content through their mobile devices.

 

Marcus Eyles, Dobbies’ horticulture director, said: “The SmartPlant partnership is tremendously exciting for Dobbies garden centres both from an online and offline perspective and we see enormous potential going forward. This will help us to better inform and engage our customers whilst learning from unparalleled customer insights.

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