Mycorrhizal fungi experts Empathy have been undertaking a gradual packaging update over the past 12 months to ensure a smooth transition for retailers.
Following the successful introduction of the new pack designs across its bestselling rootgrow™ mycorrhizal fungi, Supreme Green Lawn Care and After Plant Liquid Feed ranges, the company’s After Plant 1kg granular feeds will now switch to the new predominantly white livery.
The After Plant range includes five variations for roses, trees and shrubs, evergreens, ericaceous and climbing plants. Each bioactive fertiliser contains rootgrow™ mycorrhizal fungi and has been specifically formulated to promote vigorous growth whilst building healthy soil biology.
Empathy’s Simon Taylor said: “Our new product packaging is fuss-free and clean, very much like our soil-improving products. The rollout of the new packaging across our other product categories worked brilliantly in store. Clear messaging on the front of each pack and the reassuring RHS endorsement helps customers to identify and understand each product’s purpose and ingredients at a glance.”
Empathy has long been a champion of creating profitable add-on solutions for plant and bulb sales. The new packaging for the five After Plant products is robust and weather-resistant making it ideal for placing in the plant area or outside using one of the company’s display units.
Empathy manufactures and distributes all of its products in the UK, has created a range of class-leading, eco-friendly and sustainable products that focus on reducing the need for NPK fertilisers and pesticides by improving soil health naturally.
Visit rootgrow.co.uk or contact info@rootgrow.co.uk / 01795 411527