Add some theatre to your Poinsettia display – and get your plants flying off the shelves
Nothing attracts people to a shop display like a bit of theatre. Something eye-catching and different draws people in and keeps them there longer, and at this time of year, there’s nowhere more theatrical than a garden centre, with all the twinkling lights, gleaming baubles, Christmas trees… and of course, Poinsettias!
Unfortunately it is all too often the case that all that glitter can take up half your Christmas plant area. No matter how little space you have, there is a huge range of fresh ideas and free tools on www.sfe-web.com to make your Poinsettia displays so stunning that customers will march right past the tinsel and flashing reindeers to get to them!
Check out the video of display ideas here, full of easy and inspiring tips to turn this corner of your winter wonderland into a real draw for customers and get your perishable items flying out of the doors.
There are also several films on the website showing beautiful and unusual Christmas ideas for using Poinsettias to decorate the home. So if you don’t have the space to make an elaborate display, you can still inspire your customers by embedding these into your website, or playing them in store.
Last year, one garden centre we heard from played a Stars for Europe video on a laptop in the middle of their Poinsettia display. Customers were often seen grouped around it and the garden centre saw an increase in sales. If you would like to try something similar, embedding a film into your website is very straightforward:
Click on the button next to it “Integrate short films into your website!” for easy-to-follow instructions, also available here.
If you have any questions, need help with any of the materials, or have any other feedback, please call us on 0208 939 6474 or email hello@purplespotted.com
As the video says, the Poinsettia makes a great little gift in the run-up to Christmas, show your customers this and see what happens to your sales.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION AND STARS FOR EUROPE
