After gaining a strong foothold in the UK Artificial Tree Market, The Premier Tree Company is planning to continue to stimulate the tree category by introducing market leading initiatives with developments such as colour switch pre-lit, centre pole light connectors, trees specifically manufactured for outdoor use and unique and realistic PE trees.

2015 will see Premier continuing to work with a proven and reliable supply base and offering a comprehensive range of trees to include better quality value options and exclusive designs of PE and PE Virgin PVC mixed trees. This strategy yielded substantial growth for Premier in this category for 2014 with a significant increase in the customer base ranging from top end department stores to some of the best destination garden centres throughout the UK.

In the Floristry area Premier has identified an opportunity to increase sales following another successful year. A new range of stems and floristry accessories will be introduced whilst Premier build on the success of the hanging and outdoor ranges. Ultimately the aim for the 2015 season is to continue to produce style and quality at a realistic price for all customers.

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