The Garden Centre Association is inviting members to a free webinar entitled ‘Engaging Events for Your Garden Centre’ next Tuesday, March 10 at 3pm.
The session will be hosted by GCA CEO, Peter Burks, and will showcase a trio of inspiring speakers who will share practical and creative event ideas tailored to garden centres.
Peter explains: “We’re thrilled to bring together such an exceptional group of speakers for this session and to welcome TV and radio personality Lee Connelly, who shot to fame as a CBBC Blue Peter gardener. He is subsequently equally as well-known as a gardening podcaster and author, as well as an advisor to the House of Lords Horticulture Committee.
“Lee is one of the most energetic voices in children’s gardening and his new Great Garden Centre Mystery is set to be a brilliant, interactive way to get families involved in gardening.
“We’re also delighted to have Neil Grant, who brings decades of hands‑on experience and a real passion for customer engagement through the Horticultural Trades Association (HTA) Your Garden Year programme, with us. And of course, the wonderful Linda Petrons from Greenfingers, who continues to inspire our industry with meaningful ways to support Garden ReLeaf Day. Each speaker offers something truly unique and we know their ideas will help our members create unforgettable events in their centres.”
Designed to equip member garden centres with fresh, family‑friendly event concepts, the webinar will highlight innovative programmes and initiatives that can be implemented throughout the year.
Lee says: “I’m absolutely delighted to be part of this upcoming GCA webinar. Garden centres are such an important gateway into our industry, especially for families and young people, so having the opportunity to share ideas and explore how we can better connect with the next generation is something I’m really passionate about. I’m looking forward to a positive, practical conversation that inspires centres to see the huge potential they have in shaping future careers and creating meaningful experiences for children.”
The webinar’s expert speakers will cover the following:
- Lee Connelly, widely known as The Children’s Gardening Coach, will be unveiling The Great Garden Centre Mystery, launching for this year’s Children’s Gardening Week – a fun, curiosity‑sparking activity perfect for families.
- Neil Grant, formerly of Ferndale Garden Centre, will be presenting the HTA Your Garden Year programme – a rich source of inspiration designed to motivate customers month by month.
- Linda Petrons from Greenfingers, will share thoughtful and impactful ideas to help centres get the most out of Garden ReLeaf Day.
Neil says: “Your Garden Year is a catalyst to bring garden retailers, suppliers and media together. Your Garden Year aims to nudge shoppers into becoming regular customers with simple monthly activities where everyone can achieve great results in their gardens, month after month.”
From seasonal engagement to charitable activities, attendees will gain valuable insights to elevate their centre’s offering.
Linda says: “I’m really looking forward to joining the GCA webinar to talk about Garden Re‑Leaf Day and the fantastic opportunity it gives garden centres to kick‑start the gardening season. It’s always inspiring to see how creatively the industry gets behind the day, engaging teams and customers while raising vital funds for Greenfingers Charity. I’m excited to share ideas, highlight what’s possible and explain the difference we can continue to make together.”
Through sharing information and its inspection programme the GCA helps members to achieve high standards in customer service, plant quality and reliability.
Peter adds: “This free session offers our garden centre members a unique opportunity to gather ready‑to‑use, engaging and impactful event ideas that can be taken straight back to their centres for immediate implementation.
“I would heartily encourage members to save the date and secure their place today. To receive a webinar link, please contact Laura@gca.org.uk.”
For further information, please go to www.gca.org.uk.
