French company to buy Bayer Garden
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Bayer and French company SBM Developpement are set to conclude a deal which will see Bayer Garden in Europe and the USA move alongside SBM's other consumer gardening brands Capisol, Solabiol and Nature et Progress and Nova Jardin.
 The deal, although not signed, is expected to go through and conclude within the next 8-9 months. Head of Bayer Environmental Science, UK and Ireland, Darren Brown (right) told GTN Xtra this afternoon: "Our staff and key customers are aware of the progress of the offer and the process going forwards. After the strategic review put in place a year ago we see the aquisition by SBM Developpments as a really positive option. It will be a strategic purchase to build growth."
SBM Developpments, based in Lyon, as are Bayer Garden Europe, produce and formulate crop and non crop products for the professional and consumer markets. Darren described them as having "ambitious plans for growth and aim to be market leaders."
Key Bayer garden owned brands such as Baby Bio and Phostrogen are expected to transfer as is with investment to develop them. At this stage it is unsure as to whether bestselling lines such as Provado will retain the Bayer name after the purchase.
"For the moment nothing is changing," said Darren, "all our current plans and people stay as they are. It's business as usual as we start the new season."
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