Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the Bank Holiday weekend.
Following the success of Boost, which is the fastest growing* plant food on the market, Westland is investing in a media campaign for Boost for the third consecutive year. The 20” advert will be aired on high viewership channels, including Channel4, ITV3, ITV4, and Sky, surrounded by contextually relevant programming for the home and garden. Launching today, 29th April, and running until early June, the campaign is phased to maximise coverage to drive visibility and preference, ensuring Boost remains top of mind as consumers enter the peak consideration window for plant feeds.
The campaign is expected to reach over 40 million consumers with a captivating creative centred around the product’s key messaging of achieving 4x more blooms** along with more fruits and vegetables, by adding Boost watering cans. The All-Purpose Liquid plant feed, meticulously crafted for use in peat free compost, features PLANTSENSE™ technology, which is an optimised ratio of high-quality nutrients as well as a water management system, helping plants get all the nutrients they need so they reach their full potential.
Helen Amos, Head of Category, at Westland Horticulture, commented: “At Westland, we want every gardener to enjoy a successful season, year after year. We continue to invest in our brands through media campaigns to help drive awareness and consideration, and inspire consumers to choose Westland as their trusted partner in the garden. Our creative aims to connect with gardeners and demonstrate how Boost can transform their garden into a thriving, vibrant space that’s full of colour.
“We will also be supporting our retail partners with a high level of in-store presence of Boost, and there’s a variety of options available to capture consumer attention in-store to maximise sales opportunities.”
In common with all Westland products, Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up.
*Boost All Purpose Liquid Plant Food is the fastest growing all-purpose plant food. Source: GfK Management Report 2022/23, Fertilisers, Plant Food, Non Straights Liquid.
**Bedding plants fed with Boost liquid plant food versus unfed.
