Charlie Dimmock has been announced as the new face of innovative new product, Gro-Sure Planting Magic. The gardening expert will star in a tongue-in-cheek TV advert, which will be on screens from April to May. 

In the advert Charlie will unwittingly reveal that her long established horticultural success was not in fact down to her green fingers, but down to Planting Magic, which gives gardeners of all levels and abilities the boost they require in the garden. The advert will be seen by over 17 million consumers nationwide. 

With the new Gro-Sure Planting Magic mix, just one handful helps gardeners to grow bigger, healthier plants. That’s because it’s fast acting for strong root growth and contains unique water storing pockets to keep plants looking lively all season long. It can be used with all types of plants, including flowers, shrubs, vegetables, fruit and trees and even ericaceous varieties. 

Rebecca Fairbairn, Brand Manager for Gro-Sure, said: “We are delighted to welcome Charlie on board with our quirky and fun TV advert. Our research confirmed that Charlie is much loved by the entire gardening community. Because of this, we felt that she was exactly the right person to promote Planting Magic, a product which gives gardeners of all levels and abilities amazing and long lasting results.” 

The concept for the new product was hit upon after research identified that consumers were looking for a simple-to-use, all-in-one planting product that could be used with any type of plant in the garden to provide amazing season long results. 

TV advertising will kick off on April 14, ready for the Easter Bank Holiday weekend, and will extend until the early May Bank Holiday weekend. It will be featured on ITV1, Channel 4, Five, Sky One, Sky Atlantic, Sky Living and Sky Sports as well other specialist digital terrestrial channels. It forms part of a larger £1.5 million communication campaign which also features national press and garden consumer magazine advertising.