In This Issue
Edinburgh Woollen Mill and Peacocks up for sale
#FloralFriday for Greenfingers celebrated at the end of Glee week
Hozelock’s Micro Reel gets a makeover
Grow your card sales the easy way ...
Woodlodge’s Root Indoor portfolio to grow for 2021 as consumers transform their homes into design-led sanctuaries
2020 - a year of impact, overcoming challenges, delivering recovery and growth
A moment in time for Durston Garden Products
Baytree celebrates 50 years
Glee New Product Award winners, hosted by GTN
Begonia ‘Sweet SpiceTM Bounty’ royalties donated for horticultural scholarships 
Zest 4 Leisure wins Best New Product 2020 at Glee Gathering
Festive florals – how retailers can maximise sales of poinsettia this Christmas season
Introducing Dobbies’ brand new range of sustainable houseplants
The Greener Gardening Company to support Perennial
Resilience and positivity in the face of adversity
New merchandiser offer from Primus
Vegetable & Seed Growing Kit is a winning idea for 2021
Zest 4 Leisure win three new product showcase awards and best overall product at Glee 2020
Primeur win Glee New Product Award 
Ivyline creates custom showroom PLUS launches over 300 new products
Get your own copy of GTN Xtra
Gardening a lifesaver in lockdown
One million families fell in love with gardening during lockdown thanks to Flymo
Smart Garden Products keeps on growing!
Dobbies reopen soft plays with safety measures in place
Sustainability Wins the Day - Four Oaks Retail Product of the Year Award 2020
Squire’s appoint new Health, Safety & Facilities Manager
The best of last week's
Perrywood plan for major re-development at Sudbury
Garden centre wins national family business award
Smart Garden donates £50,000 to Greenfingers Charity
Yorkshire nursery invests £1m in new gardencentre
Steve Harper leaves the Greener Gardening Company
Get your own copy of GTN Xtra
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
HOWND wins Best New Pet Product at Glee Gathering
Top dog trainer issues warning: 'Up to 3 million dogs at risk of Separation Anxiety' as owners return to work
Raw food brand introduces new way of shopping for pets
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The Greener Gardening Company to support Perennial

The Greener Gardening Company has pledged to help raise the profile of gardening charity Perennial – with sales of its leading range of Richmoor garden professional growing media set to generate vital funds.

Richmoor Organic Garden Compost (40-litre), Mulch (40-litre) and Garden Soil (25-litre) will all promote Perennial prominently on their packaging, while The Greener Gardening Company will donate 5p from every bag of Garden Soil to the charity. Richmoor composts lead the way in volume-driven, multibuy offerings, all displaying a ‘4 for £12’ flash on the packaging, ramping-up the opportunity to drive retail sales while raising funds for a charity that’s at the heart of the professional garden industry. The company is aiming to raise between £10,000 to £20,000 for Perennial over the next year.

Perennial is the UK’s only charity that’s dedicated to helping the broad spectrum of people who work in horticulture, as well as their families, in times of need. In addition to providing a lifeline in terms of financial assistance, the charity offers free and confidential advice and support to people of all ages who are working in horticulture or who have retired from the sector – with help extending to their spouses, partners and children.

Founded in London in 1839 as The Gardeners’ Benevolent Institution, the charity initially aimed to provide a source of income for gardeners, especially head gardeners, in retirement. It recognised that those who worked on estates and in public gardens were often low paid and would lose their tied property on retirement, leading to financial hardship in later life. In 2000, the charity, which has TV gardener Alan Titchmarsh as its patron, broadened its mission to help young people and anyone in horticulture, from landscapers to garden designers, and was renamed Perennial in 2003.

The Greener Gardening Company’s National Sales Manager, Jason Pike, said: “While garden retail has bounced back strongly following lockdown, demonstrating the sector’s formidable robustness in a post-Covid economy, there is no doubt that the pandemic is impacting other sectors of our industry. Throughout history, Perennial has demonstrated outstanding commitment to helping horticulturists in difficulty, and with tough economic times looming, its services really will prove to be a lifeline for dedicated workers and retirees who find themselves having to deal with financial challenges.

“For this reason, it has never been more important to raise the profile of Perennial’s work while fundraising for the charity. We are proud to support Perennial via our leading range of Richmoor growing media, while Perennial’s logo will also be emblazoned on our high-impact point-of-sale materials that have been custom designed to help retailers drive high volumes of multibuy sales,” Jason added.

Perennial’s Corporate Partnership Manager, Phil Swainston, said: “I am delighted The Greener Gardening Company has increased its support of Perennial, not only via our Corporate Partnership scheme, but also through all the other activities being undertaken. It is a great example of how a key supplier to the industry can support us through Partnership, Fundraising and by finding ways of spreading our message that Perennial is here for all those working in horticulture that need our help. Now, more than ever, is the time to be aware of the impact Covid-19 has had and will continue to have on the entire horticultural industry.”

This year will see The Greener Gardening Company strive to become a Platinum supporter of Perennial – a scheme that allows businesses to select the level of support that’s appropriate for their organisation. On 3rdOctober, a team of six employees will abseil from the ArcelorMittal Orbit in London’s Queen Elizabeth Olympic Park – the world’s longest and tallest tunnel slide at 178m long, and an iconic symbol of the London 2012 Olympic Games – to kick-start the year’s fundraising for Perennial. 

Designed by sculptor Sir Anish Kapoor and made from 35,000 bolts and enough steel to make 265 double decker buses, the sculpture stands 114.5m (376ft) high and offers staggering 20-mile views across the Capital’s skyline – terrifyingly high enough to challenge the nerves of even the most confident abseilers! The Greener Gardening Company’s Jason Pike added: “None of us has abseiled from the sculpture before, and although we are somewhat filled with trepidation, we are really looking forward to it!”

Find out more
To find out more about The Greener Gardening Company’s leading range, please visit www.thegreenergardener.com

 

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