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Inside Percy Thrower's Wyevale Garden Centre


Customers have given the new Percy Thrower's Wyevale Garden Centre a massive thumbs-up, so GTN Xtra spent the afternoon at the Shrewsbury store to find out why it's so special.

The first striking feature is how Wyevale have created 'beacons' (illuminated signs) inside and outside the store so that customers are easily directed to different departments.

Concessions are located in an area within the store that creates a shopping village atmosphere – they don't intrude into the garden centre area.

The centre celebrates gardening throughout. This is very much in evidence with the vertical planting at the garden entrance.

The Greenhouse learning concept has been introduced, inviting customers to "drop in for ideas and avdice."

On the catering side there are two new food and beverage concepts – Botanic Kitchen and Coffee Ground. Botanic Kitchen has a tracking system for finding customers.

There is plenty of story telling in the planteria where customers will find lots of gardening products.

The full story can be found in the April issue of Garden Trade News.

As GTN Xtra went to press Wyevale Garden Centres told us they are setting themselves for the busiest weekend of the year this Easter as the country’s gardening season kick starts. With close to 1 million shoppers expected through the doors this bank holiday weekend across the 147 Wyevale Garden Centres and strong sales across bedding plants like geraniums and sweet peas, business this weekend is definitely showing a surge in spring gardening activity. Other bestsellers include wild bird care and grow your own vegetables.

Sarah Fuller, Marketing Director at Wyevale Garden Centres said: “Judging by the first few hours of trading this morning, the annual surge in spring gardening activity is certainly underway. We have seen a rush so far on instant colour plants, wild bird care and grow your own ranges. Brits are also revitalising the trend for Delphiniums in flowerbeds with our range of colourful varieties proving popular already. If this morning is anything to go by, we are set for buoyant trading this Easter weekend.”

Chris Bridgeman, Centre Manager Percy Thrower’s Wyevale Garden Centre told GTN Xtra:“With our doors only opening a few weeks ago, locals are still enjoying exploring the centre with our expert staff welcoming hundreds so far today. With the community harbouring a great affection for the legendary local celebrity gardener Percy Thrower, it is no surprise that our array of fuchsias – his favourite plant – are a favourite with our customers also.”

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001 Percy Throwers March 2015 GTN.jpg
001 Percy Throwers March 2015 GTN.jpg
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