JUB Holland UK has been announced as the winner of the Sustainable Product of the Year – Soft Landscaping category at the Pro Landscaper Sustainability & Biodiversity Awards 2025, held during the FutureScape / Public Spaces Expo at London ExCeL.
The award recognises The Vibrant Verge, JUB Holland’s innovative planting concept that blends sustainably grown, naturalising flower bulbs with annual, biennial and perennial wildflower seeds to create biodiverse, low-maintenance verges and borders in public green spaces. Designed to enhance ecological value while reducing maintenance and resource use, the concept delivers up to eight months of continuous bloom — supporting pollinators and enriching urban landscapes across Europe.
Jury statement: “Each Vibrant Verge replaces monotone, labour-intensive vegetation with 240 days of colour, life and ecological function. Featuring more than 35 flowering species within a tailored bulb and wildflower mixture, it attracts pollinators, boosts biodiversity, and creates a resilient habitat for birds and small mammals — all with mowing just once a year. One smart investment, delivering years of natural regeneration, ever-changing seasonal beauty, and measurable, visible impact.” As the judges noted, The Vibrant Verge brings measurable ecological value together with visual delight — a balance that lies at the core of JUB Holland’s philosophy.
Reflecting on the win, Jos Smit, UK Sales Advisor at JUB Holland, comments: “This award is a wonderful recognition of our team’s passion for bringing biodiversity to the heart of landscape design. The Vibrant Verge shows that sustainability and beauty can go hand in hand — transforming ordinary verges into living ecosystems that contribute to healthier, more resilient environments.”
Building on that message, Job van Eeden, UK Sales Manager, emphasised the collaborative strength behind the project: “We are incredibly proud of how The Vibrant Verge is evolving through collaboration with local authorities, landscape professionals and UK partners. Together, we’re helping to change how public green space is designed and managed — making it easier for organisations to meet environmental goals while delighting the public.”
The Vibrant Verge exemplifies product-based sustainability in action: practical, pollinator-friendly and beautiful. With over 110 years of expertise, JUB Holland continues to lead in creating dynamic, layered bulb-plantings that enrich biodiversity and climate resilience throughout the seasons.
JUB Holland also congratulates its fellow category finalists — Niche, Wildflower Turf Ltd, Garden on a Roll, and Kent Seeds. This inspiring shortlist forms a blooming showcase of what the industry can achieve when sustainability leads the way.
About JUB Holland
JUB Holland | Royal supplier of colour - Dutch family business, since 1910, mastering its craft from breeding and cultivation to offering designer inspiration and services, like the bulbs/seeds concept The Vibrant Verge and mechanical planting to realize large scale landscaping projects. JUB Holland proudly cultivates its bulbs as sustainable as possible and specialises in creative mixtures, aiming for biodiversity and prolonged flowering, while spreading the most beautiful bulb-grown flowers worldwide through gardeners, landscapers and retailers.
www.jubholland.nl/en | www.thevibrantverge.co.uk
