Festive has recently teamed up with the world’s largest battery brand, Duracell, to help you maximise your Garden Centre battery sale opportunities.
According to extensive research carried out by Duracell, there are two types of battery shoppers:
- Those that buy batteries as a destination purchase.
- Those that buy on impulse, when they see a point of sale display in store.
This relatively new and exciting partnership gives you the opportunity to boost your sales and profit from both types of shoppers.
According to an IPSOS Quantative study, batteries are ranked the 2nd most wanted and expected item at the checkout. In fact, 40% of all battery sales are bought on impulse, where the shopper is only adding batteries to their basket after seeing them on display - which tells us that display is key.
To help you boost your sales by 40% and add to your profit margin, we now offer a huge selection of Duracell batteries in a number of bespoke quality displays at a competitive price.
How many items do you sell that are powered by battery? On average, there are 17 battery operated devices per household. This figure is expected to increase by 20% year on year.
Our fully merchandised support for the world’s leading battery range also includes a replenishment system to provide all year round management of the category. With the peak selling season for batteries fast approaching, be sure to place your order now for autumn delivery.
Here’s to winning with Festive.
To learn more about our Duracell offering and how we can help you, get in touch today.
Landing page: http://www.festive.co.uk/duracell-batteries/
