Paris sees the light as garden lighting sales illuminate GTN Bestsellers charts
Does this weeks GTN Bestsellers All Products Index really indicate there is light at the end of the tunnel? Total sales volumes were just ahead of our GTN Bestsellers prediction keeping us on course for an aggregate volume sales performance of +3% on last year by the end of May.
And as Paris Natar takes a controlling share in Smart Solar, it’s garden lighting that is the star performer in our charts as the weather improves. Gardeners may not be quite ready to buy plant food, pest controls or growing media but they are very happy to purchase some tea light holders or solar lights for their garden.
This year there are 6 garden lighting products in the GTN Bestsellers Top 50 Garden Products Chart, treble the number in either of the two previous years, and sales volumes are three times those of last year (it was the second easter week but not good weather) and double those of 2011.
If you want to light up your sales, make sure you are getting your garden lighting products in high traffic hotspots – and get those single solar post lights on sale at the tills! Who knows, further growth in garden lighting could push us even further up on last year by the end of May!
For more information on the GTN Bestsellers Charts look out for Saturdays GTN Xtra e-mail newsleller or follow this link to last weeks chart stories. Or better still subscribe to the GTN Bestsellers Weekly service and get the charts direct to your desk, your mobile or your PC. A subscription costs only £120.00 per year. To subscribe on-line click here, or call the GTN Xtra team on 07973 504214.