Cold Glass Productions, the company behind award winning show Dish From Waitrose, today announce Outsiding, a new digital entertainment franchise. Hosted by broadcaster and author Caitlin Moran and leading garden designer and TV presenter Adam Frost, Outsiding will see Caitlin and Adam celebrate the simple joys of nature, wildlife, and gardening inviting celebrity guests to join them outdoors for a chat. Subscribe HERE.
The joyful conversation set outside in gardens, surrounded by nature, will uncover a side to the celebrity guest not usually revealed in interviews.
It’ll be a conversation that should heighten the senses and help us all to re-evaluate the world around us. Encouraging us to pay more attention to the things that will bring us joy and cost us nothing. You will want to spend more time in the garden or to go on a walk in the countryside after watching or listening.
To support this premise, the show is produced completely on-location with no episode taking place inside a studio - the outdoors is the backdrop and lens for the conversation.
With episodes released every Thursday, comedian and TV presenter Bob Mortimer is the first guest to join Caitlin and Adam this Thursday, sharing memories of his father, “rock n roll” exploits from the Vic & Bob era, and the joy of a pint following a country walk. Other guests confirmed across the ongoing series include an array of celebrities including Adrian Lester, Alex James, Alexander Armstrong, Charlotte Church, Dawn O’Porter, Kerry Godliman, Mel Giedroyc and Mike D from the Beastie Boys.
Adam will also be using his gardening expertise to provide accessible, practical advice that helps Caitlin, their guests and the audience enjoy their garden and life outdoors.
The franchise will span long-form podcast and YouTube episodes, short-form content across YouTube Shorts, TikTok and Instagram. You’ll be able to subscribe to Outsidingon Substack which will provide the community with access to additional video content, photos and articles.
Caitlin Moran, said: "Three years ago, I put a wish out into the universe: I wanted a Gardening Friend. None of my friends are into gardening, and I desperately wanted someone to nerd out with about soil, and who would really appreciate my dazzling "strike an epimedium"* joke. Imagine how thrilled I was when the universe ended up giving me GARDENING GOD ADAM FROST, and our own podcast - where we can nerd out together, with like-minded Outsiders, about buds, bugs, and being outside in the sun**"
**rain also acceptable, so long as we have waterproofs and a cuppa
Adam Frost, said: “I can’t wait to spend time with Caitlin every week. My hope for this podcast is that it makes people smile - after that everything is a bonus. I'm really not sure where our conversations will go, which is why I'm looking forward to it - we might even learn something along the way! On top of that we are going to meet so many new people and chat all things Outsiding (whatever that is)!!”
Ben Kerr, CEO of Cold Glass Productions, said: “There are 13.1 million people in the UK who regularly listen to podcasts and love being outside in either the countryside or their garden. Outsiding is the show for them, wherever they are, at whatever time of day they can get outdoors with Adam, Caitlin and our celebrity guests. For a world in flux we will offer; company, bonhomie, laughter, advice, inspiring stories and escapism with a community of like-minded people.”
Outsiding follows the ongoing success of Cold Glass Productions’ multi-award-winning podcast Dish from Waitrose, co-hosted by Nick Grimshaw and Michelin-starred chef Angela Hartnett OBE. The show continues to dominate the podcast charts, attract headline guests including Olivia Colman, Benedict Cumberbatch, Cynthia Erivo, Keira Knightley, Romesh Ranganathan, Helena Bonham Carter, Dua Lipa, Florence Pugh, Shania Twain, Tom Holland and Gordon Ramsay, and has generated over a billion listens and views for Waitrose.
Cold Glass Productions works with talent, rights holders, broadcasters and advertisers to make digital entertainment.
