Sarah Raven Kitchen and Gardens Ltd has announced that Dominic Rose has been appointed Chair of the company, as of 1st July 2023.
Dominic has over a decade of experience in leadership roles at digital disruptors in the eCommerce space including as Director of Strategy at ASOS and as COO at Depop.
Dominic will play a pivotal part in continuing the transformation of Sarah Raven from a catalogue to a truly digital business and driving the ongoing growth and success of the Sarah Raven as a true category leader.
Dominic has a proven track record of commercial, operational & strategic leadership; developing and empowering highly effective teams to execute successful strategies to enhance business performance and deliver significant value to customers, shareholders, and other stakeholders. Whilst at ASOS sales more than doubled from ~£600M to ~£1.4B, and at Depop Dominic was instrumental in scaling the business to $650M GMV at 80% annualised growth, leading to the $1.6B acquisition by Etsy in 2021. Having started his career at Bain & Co, Dominic now focusses on a portfolio of Advisory roles, and is also Non-Executive Director at Wolf & Badger. His deep understanding of the eCommerce landscape, coupled with his passion for delivering exceptional results, and a personal passion for gardening & sustainability makes him an ideal fit for the Sarah Raven business.
Sarah Raven, expert gardener, and founder of the brand, said, “We are delighted to welcome Dominic to the board and are confident that his digital & commercial expertise will help guide the business in this next exciting phase of growth. I am personally excited to work alongside Dominic to generated further positive impact on our resilient and robust brand. Together, we will navigate the dynamic British gardening landscape, seize new opportunities, and exceed the expectations of our loyal customers.”
As Chairman, Dominic will be responsible for guiding & developing the leadership team, helping them to identify opportunities; create a clear and focussed plan to drive growth and build a resilient and sustainable customer focussed business and ensure high quality execution in line with the vision, mission & principles of the brand. Dominic's strong leadership skills and ability to form unique collaborations will be instrumental in driving innovation, strengthening partnerships, and maintaining Sarah Raven's position as a market leader.
Dominic expressed his excitement for joining Sarah Raven, stating, "I am honoured to be taking on this new leadership role. Sarah Raven is truly an icon in the gardening space, and the platform she founded has become a real category leader with deep commitment to excellence, innovation and sustainable practice. With its well-publicised positive impact on mental health, biodiversity and the environment, more and more people, young and old alike are turning to the joy of gardening, particularly looking for the education, inspiration, range, and convenience that can come from shopping online. SaraRaven.com is exactly the authentic, expert lead brand that customers are seeking and I look forward to collaborating with the talented team at Sarah Raven to deliver exceptional results over the coming years."
