At the start of the Campanula season, Addenda growers association has launched a new consumer and business website. 

The new website (www.addenda.com) contains a lot of consumer inspiration such as blogs and DIY videos. Besides the new website, the Campanula labels have also been renewed this season. Addenda is constantly working to minimize its environmental impact and with these new labels it has achieved a 40% material saving compared to the previous label.

The new website is officially up and running. The website is split into a consumer and a business environment. The consumer area contains a lot of inspiring content such as blogs, Do It Yourself videos and care tips. In the business environment, customers can find the latest news on events and novelties, sales support such as tips & tricks for garden centres and retailers, requests for POS materials, online catalogue and the Addenda Media Library.

At the same time as the new website goes live, Addenda is launching sustainable Campanula labels in a new look. To reduce the impact, a material saving of 40% has been achieved compared to the previous label by making the labels single-sided. The Addenda labels are produced from 100% biodegradable material and mounted on a sustainable bamboo stick. Addenda has the processing and packaging work carried out by a sheltered workshop in cooperation with Floramedia. This way, Addenda also tries to contribute to corporate social responsibility.

The new Campanula labels feature a QR code that refers to the new website with care tips in four languages. This will better support consumers internationally with the right product and care information about Campanula. In the context of sustainability, Addenda's growers will use the old labels from stock first. You can admire the renewed and sustainable Campanula labels on the garden centre shelf around April!