GTN Bestsellers EPOS data reveals a steady Easter trading period, but not a record one, that has contributed to total sales in April being up 8% on last year but 11% behind sales volumes of April 2011, the last time we also had a late Easter.
After two years where the weather has played a detrimental part to the key growing and sales periods we now move into May trading with volume sales up by 18% on both 2012 and 2013 levels cumulatively.
Within the GTN EPOS data for the last week of April 2014 it’s noticeable that Easter has provided the trigger for gardeners who are looking for convenience products to get out and start their shopping. Sales of growbags and planters were up by 13% on last week, accounting for 17% of the Top 50 growing mediavolume sales, where overall Top 50 volumes were down by 7%.
In the Garden Products chart, even more sales increases were seen for the convenience of solar garden lighting with 5 lines in the Top 10 and lighting making up over 37% of theTop 50 Bestsellers volume.
And in the Veg 2 Gro chart, sales of young veg plants continue to thrive with over two thirds of the Top 50 lines increasing their sales week on week and only three seed packet lines appearing in the GTN Bestsellers chart – that’s a record low for veg seeds we believe!
All we need now is for a decent spell of weather through May and June. As Garden Radio is encouraging customers to: “Go on, make the most of your plot and enjoy the summer,” and preparing the Summer Sounds music library, are you fine tuning your POS to tap into those summer feelings? I bet your “convenience” customers will welcome your ideas.
As Garden Radio is encouraging customers to: “Go on, make the most of your plot and enjoy the summer,” and preparing the Summer Sounds music library, are you fine tuning your POS to tap into those summer feelings? We predict your ‘convenience’ customers will welcome your ideas.
GTN Bestsellers Top 50 sales volumes compared to the same week last year:
- Garden Products – down 5%
- Veg 2 Gro – up 4%
- Growing Media – down 12%
- All items index – down 1%
To subscribe to GTN Bestellers email karen.pfeiffer@tgcmc.co.uk
