The organisers of Garden Re-Leaf Day – the annual season-starting garden retail event in aid of children’s hospice garden charity Greenfingers – have announced a new and simple way to enable garden product and plant suppliers to get involved in time for March 14...
The ‘Loose Change’ scheme involves suppliers placing special, coin-shaped stickers in denominations of 50p or £1 – available from Greenfingers – on products of their choice, either before despatch or after delivery to the retailer.
The selected products can then be featured in dedicated Garden Re-Leaf Day product displays set up by participating garden centres, with the stickers showing consumers how much money the supplier will donate to the Greenfingers ‘Rosy Cheeks Appeal’ upon purchase of the goods.
The Loose Change initiative aims to ensure no supplier, or retailer, misses out on Garden Re-Leaf Day’s promotional and fund-raising opportunities due to time and budget constraints.
The idea was devised by former Gardman marketing director Jane Lawler, who is now helping to support the partnership between Greenfingers and Garden Re-Leaf Day.
Jane (left) explained: “Loose Change offers a fast and easy way for product suppliers and growers to take part in Garden Re-Leaf Day and be associated with the appeal. You can buy just a few stickers for a small display in a single centre, or hundreds for distribution across all your participating customers.
"The consumer pays just the normal in store price – but with the knowledge that 50p or £1 of their purchase is being paid to the Greenfingers Rosy Cheeks Appeal on their behalf by the product supplier.”
The Greenfingers Rosy Cheeks Appeal aims to raise £750,000 over two years to fund the creation of at least ten more, unique children’s hospice gardens. “By suppliers offering these specially labelled products, Greenfingers will be able to give more families the gift of spending precious time together in the fresh air, away from the hospice bedside, in carefully designed gardens,” added Jane.
The Loose Change initiative follows the announcement of support for the Garden Re-leaf Day quiz from celebrities such as Jude Law, David Tennant, Alistair MacGowan and Patsy Palmer; and a competition for garden centres to win a visit from ITV’s Love Your Garden presenter, David Domoney.
Garden centres across the UK are registering to run special events and activities for Garden Re-Leaf Day, which takes place on Friday 14th March and across the weekend.
Find out more
- Suppliers looking to take part in the Loose Change promotion should call 01494 674749 or contact info@gardenreleaf.co.uk
- Retailers and suppliers wanting to participate in Garden Re-Leaf Day need to register their details on www.gardenreleaf.co.uk
- Retailers looking to enter the free, ‘Gardening Date with David’ competition should email info@gardenreleaf.co.uk by the closing date of February 7
- Anyone wishing to run the Garden Re-Leaf Day Celebrity Gardening Quiz, can order an organiser’s pack (£100) from 0118 930 8918 or email pat@gca.org.uk
