Thompson & Morgan has signed a long term TV agreement with Leadthegoodlife.com – part of the Ideal Shopping Direct group.

Leadthegoodlife.com has increased visitor numbers in recent months to become the second most visited pure play horticultural site in the UK with an 18% share of horticultural traffic.  This partnership between Ideal Shopping Direct and Thompson & Morgan will help to dramatically enhance our gardening offering to customers.

Originating in a small garden behind a bakers shop in Ipswich, Thompson & Morgan is the UK’s number one horticultural brand operating throughout the world through its international website and seed catalogue, whilst supplying its popular seed range through major garden centres across Europe.  

With its own unique, multi-award winning plant breeding programme based in Suffolk, Thompson & Morgan is able to offer Leadthegoodlife.com customer’s exclusive varieties, grown and tested for proven garden performance.

Mike Hancox Chief Executive Officer of Ideal Shopping Direc, said “We are very proud to announce our partnership with Thompson& Morgan. We believe this partnership presents a great opportunity to establish us as a market leader in the gardening category, just as we have in crafts. 

"Having seen the horticultural industry change and develop in the last 6 months and a surge in customers we are confident it is now the perfect opportunity to partner with such a well-established industry player”.

John May, Chief Executive of Thompson & Morgan, said: “We are absolutely thrilled to have been chosen to work with the professional and enthusiastic team at Leadthegoodlife.com. 

"We have joint plans to dramatically increase the range and quality of beautiful plants and tasty vegetables available to Ideal’s TV home shopping customers.  We know how passionate about pleasing gardeners the teams at Leadthegoodlife.com and Thompson & Morgan are”.