Michiel Hoogendijk took up his position as General Manager of Floramedia on 1 October. He brings extensive international experience in both commercial and production environments, having previously worked for companies including Avery Dennison and CCL Oss.
Hoogendijk sees a strong foundation at Floramedia and plenty of opportunities to build on this together with employees and customers.
“I’m very pleased to be back in the world of tags and labels. Floramedia is a great company with a rich history. Very few companies reach the milestone of 100 years, and that is something we can be proud of.”
Customer focus is a key priority for Hoogendijk. He wants to stay close to customers, understand what they need and ensure that Floramedia continues to add value to their businesses. At the same time, he sees great strength in the knowledge and expertise within the organisation.
“Floramedia is very good at what I call ‘managing complexity’. There is a tremendous amount of knowledge and craftsmanship behind our products and services, and that is something we should be proud of. At the same time, we should always be looking at how we can do things smarter and better.”
This reflects his belief in continuous improvement: rather than trying to change everything at once, the focus should be on finding ways to improve every day.
During his first few months, Hoogendijk intends to focus on getting to know Floramedia thoroughly. He wants to speak with customers, meet employees and gain a deeper understanding of the organisation and its processes. Based on this, he will work with the team to set priorities for the period ahead. One thing remains central: serving customers as well as possible, so they continue to choose Floramedia tomorrow.
About Floramedia
Floramedia is Europe’s leading communications and marketing partner for the horticultural sector. With in-depth knowledge of plants, markets and consumer behaviour, Floramedia provides creative communication solutions – from concept and design to production and distribution, all under one roof. More information: www.floramedia.nl/en/
