In This Issue
New executive at TGCG will "need to love and be comfortable with change"
Wyevale Nurseries appoints new Sales and Marketing Director
Autumn bulb planting boosts garden centre buying activity
Apply now for GIMA Director
Growth Technology’s orchid days are a big hit
Forest Garden’s new merchandising solutions set to create impact in-store
Garden & Leisure centres have storybook Christmas
Two-storey re-development planned for Sunshine Garden Centre
Do you struggle with choosing the necessary equipment for your kitchen?
If you want to keep track of the Christmas Bestsellers…
Westland remain only bird food manufacturer to achieve BRC accreditation
Win a trip to Harrogate Christmas & Gift Fayre including hotel and The Greatest Christmas Party
The beautiful truth about our industry
Gardeners starting to buy frost-protection products
HTA Garden Futures harnesses the power of social media
Christmas items sales splutter in the rain
£30m shopping complex, including garden centre, could create 1,000 jobs
Sales increases of growing media despite the weather
Fiskars axe campaign to increase direct hits for retailers
GTN Bestsellers - garden centre sales data every week
Bestsellers Top 50 charts every week
 
Read more»
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Contact us with your news.  Email mike.wyatt@tgcmc.co.uk or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


Fiskars axe campaign to increase direct hits for retailers
 

Fiskars have just launched an axe campaign to help retailers maximise sales in this sector.

Axes are one of the few garden tool product categories growing despite the challenging market conditions in the UK.

The 9% growth in 2012/2013 can actually be described exceptional.

While DIY merchants dominate, axes are an emergent area for garden centres looking to extend their product portfolios.

The Fiskars axes campaign has a heavy online presence to support in-store activities, attract consumer attention and promote sales.

The campaign includes online competitions, social media and blogging campaigns.

The campaign features on the www.fiskars.co.uk  home page and dedicated axe pages, which detail the unique selling points of the entire axe range.

There is also a competitions page with regular product giveaways running throughout the campaign.

Traffic will be driven to the website through a dedicated Twitter page @FiskarsAxes and videos uploaded to YouTube channel FiskarsAxes <http://www.youtube.com/user/fiskarsaxes?feature=watch> .

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