Fiskars have just launched an axe campaign to help retailers maximise sales in this sector.

Axes are one of the few garden tool product categories growing despite the challenging market conditions in the UK.

The 9% growth in 2012/2013 can actually be described exceptional.

While DIY merchants dominate, axes are an emergent area for garden centres looking to extend their product portfolios.

The Fiskars axes campaign has a heavy online presence to support in-store activities, attract consumer attention and promote sales.

The campaign includes online competitions, social media and blogging campaigns.

The campaign features on the www.fiskars.co.uk  home page and dedicated axe pages, which detail the unique selling points of the entire axe range.

There is also a competitions page with regular product giveaways running throughout the campaign.

Traffic will be driven to the website through a dedicated Twitter page @FiskarsAxes and videos uploaded to YouTube channel FiskarsAxes <http://www.youtube.com/user/fiskarsaxes?feature=watch> .