With exhibitor bookings up 19% year-on-year, the Glee team has expanded to meet growing demand, particularly from international markets.
Alix Mariello has joined as international sales manager. Her responsibilities will include new business development with a particular emphasis on growing Glee’s international exhibitor base, as well as driving exhibition stand sales within the show’s plant and pet sectors.
Glee’s event director Matthew Mein said: “We’re incredibly pleased to welcome Alix to the team. She has already made her mark, and no doubt her experience from her previous role as senior manager within an international business development company will pay dividends as we look at ways to expand Glee’s offering in 2017 and beyond, as well as ensuring exhibitors have a strong and ongoing support network before, during and after their time at the show.”
Since the close of Glee 2016, the show has witnessed a record-breaking start to its re-booking process, with floorspace filling up fast. Core brands who have already confirmed their presence at Glee 2017 include Westland Horticulture, Bonningtons, Gardman, Apta, Smart Garden Products, Elho, Briers, Kelkay, SBM Life Science (previously Bayer), Woodlodge, The Scotts Miracle Gro Company, Kaemingk, Cadix, Petface, Town & Country, and Burgon & Ball. Eden Greenhouses, Evergreen Peat Products and Vitavia have all confirmed their return to Glee during 2017 after a short break from exhibiting.
Brand new exhibitors set to make their Glee debut come September will include Koopman, a key Dutch supplier, German gift wholesalers, Hellmann-Versand, Sporting Wholesale UK, Crystal World, Bidvest Wholesale, Potters Crouch Candles and Chive.