Spring Fair has announced the debut of the Widdop & Co Village, an immersive new destination showcasing innovation, storytelling, and product launches from one of the industry’s most established suppliers.
Taking place at the NEC Birmingham from 1-4 February 2026, the Widdop & Co Village will deliver a vibrant programme of live content, experiential showcases, and exclusive celebrity appearances.
A major highlight of this year’s activity is the official launch of Parisi, the brand-new homeware collaboration between Widdop & Co and celebrity duo Kelly Brook and Jeremy Parisi. Buyers will have the exclusive opportunity to meet Kelly and Jeremy during a special Meet & Greet and product reveal on Sunday 1 February at 3pm, hosted live from the Widdop & Co Village and streamed on Instagram Live.
Rooted in the 600-year heritage of the Parisi family olive farm in Italy, Parisi blends rustic tradition with modern design. The collection celebrates sustainable living, natural ingredients, and timeless family values, spanning categories such as home and textiles, fragrance, apparel, food and beverage, and outdoor and garden.
The launch at Spring Fair marks the first public unveiling of the range. Kelly Brook comments, “Creating Parisi with Jeremy and Widdop & Co has been such a joyful experience. We wanted to design pieces that feel warm, inviting and full of personality, items that make a house feel like a home. The collection celebrates everything we love about Italy – family, heritage, and authentic living – while offering something truly special for the home and for gifting. Spring Fair is the perfect place to launch the collection, and we can’t wait to meet buyers and share the story behind Parisi for the very first time.”
The Widdop & Co Village will also host a full schedule of live activations:
Opening Day Highlights
- 9:00am – The Grand Opening: Widdop Village Live!
A lively launch moment streamed via Instagram Live from the Widdop Stage with some surprise performances.
- 11:00am – The Greatest Show: Christmas 2026 Reveal
An exclusive preview of over 2,500 new festive products for the upcoming season.
- 1:00pm – Softies World Tour: Meet the Stars
Join the Hampton Bear and Talia Rabbit Softies characters for a fun, interactive showcase of their personalisation experience.
- 3:00pm – Introducing Parisi: Homeware with Kelly & Jeremy
A VIP Meet & Greet and product reveal
Monday Programme Highlights
- 10:00am - WPL Meets WBL: The Future of Impulse Gifting
WPL joins WBL - the brilliant impulse gift business has joined the Widdop and Co stable.
- 2:00pm - A Walk on Widdop Avenue: Visual Magic for Retail
With visual merchandising so critical to retail in 2026, this will provide retailers with the support - from life-size steam trains to Christmas Trees, posters to shop fixtures.
- 4:00pm - Celebrating Sanderson: A Design Icon Collaboration
Join Sanderson’s Head of Licensing Gabrielle Sims for the launch of the amazing new multi brand, global, product partnership with the world’s most famous pattern design businesses, Sanderson and Morris and Co.
Tuesday Programme Highlights
- 10:00am – A Morning for Mums: Mother’s Day Inspiration
A morning for mum’s- join us on our sentiment stand as we share our ranges for the biggest first half seasonal event of the year - Mother’s Day on 15th March.
- 12:00pm – Lunch on the Farm: Meet the Funny Farm
- 2:00pm – Let Us Show You the World: Licensing Made Easy
Licensing is a big world with great opportunity for every retailer. Join Katie Neal (Head of Product, Widdop) who will talk you through the major content milestones and products for the 2026-27 calendar across Disney, Warner and others!
- 4:00pm – Designing the White Label Future: How to Stop a White Elephant
How to stop a white elephant. Join the national accounts team while they share some case studies of the opportunity for us to design, source and manufacture your standout White Label product ranges with low minimums and great commercial exclusive ranges in 2026-27 from partner factories around the world, including Now or Never Studios, Widdop’s UK manufacturing division.
Stephen Illingworth, CEO of Widdop & Co, adds, “We’re thrilled to bring the Widdop & Co Village to Spring Fair 2026. This year’s line-up celebrates creativity, community and the joy of product. The launch of the Parisi collection with Kelly and Jeremy is a standout moment for us, and we can’t wait to share it with the retail world.”
Registration is now open to join the UK’s most inspiring retail showcase. Discover, connect, and transform your retail journey at www.springfair.com.
