The Turtle Mat Company Ltd, popular suppliers of doormats to garden centres, has been acquired by Kleen-Tex Holdings (UK) Ltd.

"With Turtle Mats, we are gaining a strong retail brand for our company portfolio, especially in the UK market," said Kleen-Tex Europa MD Jürgen Teubenbacher. "For both companies, there are very positive synergies - on sales, marketing, and distribution."

With a shared mission to provide tried, trusted and innovative products to their customers and with a focus on excellent customer service, Turtle Mat was an excellent choice to grow Kleen-Tex's position within the UK.

Turtle Mat has a thriving e-commerce and mail-order business, and more than 300 trade customers, including leading John Lewis, Lakeland and Countrywide, as well as masn y garden centres. The move offers opportunities for Kleen-Tex, a European and global manufacturer of high quality mats, to bring their extensive product offerings into these areas.

“We are very happy to join the Kleen-Tex organisation. Kleen-Tex has a wealth of product expertise and market knowledge, which puts us in a strong, competitive position.” said Susan Leaver, director and general manager of Turtle Mat.