The Garden Retail Experience (TREx) will take place in Beursfabriek at Nieuwegein – centrally located in the Netherlands – on February 7-8. TREx is a unique annual information and inspiration event for the international garden retail industry. The coming seventh edition promises to be another intriguing and content-filled international event.
The core of the event is the Experience Shop; an innovating garden centre with a surface area of 13,000 m2. More than 150 leading suppliers in the garden industry will showcase their latest collections and concepts there. At TREx, the latest insights and ideas for selling living green, garden and decorative articles are shared, with the aim of providing improved service to the customer and improving sales – from now on. TREx 2018 takes place at Nieuwegein, The Netherlands, 7 + 8 February 2018.
WHY TREx?
Traditional exhibitions and events centre on the procurement of products. In our opinion, this is only the start of cooperation. The most important objective is to sell products to consumers. Without sales, there’s no reason to purchase. The common interest is to provide the consumer with as good and efficient a service as possible, bundling our strengths to achieve this.
TREx is the platform that bundles retail knowledge and conveys it to the industry. This ensures more effective and improved sales, allowing suppliers to deliver more products, thus stimulating the growth of the entire industry.
Sales to the consumer takes centre stage at TREx. That’s why exhibitors don’t have an exhibition stand; instead, they have a place in a large concept garden centre. In this shopping environment is displayed in what manner the products and retail concepts of the exhibitors can be presented and sold most effectively.
FROM STORES TO STORIES
The theme of the event is From stores to stories. There’s a transformation going on in the green industry: from distribution channel for garden products to storytelling spots and platforms for discovery, engagement, experience and interaction.
TREx will be your guide in this evolution to new green store concepts, supplying information, inspiration and ideas to stay ahead! There will be an inspiring programme of lectures, workshops, and Expert Tours (tours conducted by specialists).
WHAT’S NEW?
The new location is 50% larger, easier to reach, modern appearance: TREx is moving to the centrally-located Beursfabriek in Nieuwegein. TREx 2018 will be held on Wednesday the 7th and Thursday the 8th of February; favourable days for retail and international visitors.
Entrepreneurs, managing directors, department heads, purchasers, visual merchandisers – the core team of the garden centre is welcome. We aim to double the number of visitors.
There will be new exhibitors, plants and flowers, seasonal products and floristry articles. Immediately-applicable ideas, choose from masterclasses and keynote speakers you can’t afford to miss! TREx is the best time investment you can make.
VISIT TREx 2018
The Garden Retail Experience is freely accessible to retailers and employees in the gardening sector. Other visitors pay 195 euro including lunch, drinks and snacks. Sign up at www.tr-ex.eu
The event will take place at Wednesday the 7th and Thursday the 8th of February in Beursfabriek at Nieuwegein – centrally located in the Netherlands.
On the website, you’ll find the complete programme and suggestions for overnight stays. www.tr-ex.eu
10 REASONS TO VISIT TREx!
1 A wealth of information and inspiration for all kinds of visitors
2 Visitors rate TREx with an 8, 95 % indicated to visit TREx again
3 150 leading suppliers present all relevant product categories
4 13,000 m2 new products and concepts
5 New ways to increase your sales
6 The most important players in the industry, all under one roof
7 Networking in a pleasant, green environment
8 Arouse your creativity
9 Taste the TREx hospitality
10 Upgrade your visit with the garden centre tour on February 6th
