How to build a successful brand without a big marketing budget
![Mark Palmer.jpg](/files/1/17491/43274/5600285/a72cefc5f766f020e9508f74/mark%20palmer_4.jpg)
Mark Palmer has led the marketing for two award winning clearly differentiated brands - Green & Black's organic chocolate and Pret a Manger.
Mark will discuss how with a clear targeting and positioning, these brands invested in customer experience ahead of advertising to develop customer trust and fast growing sales.
![](/files/1/17491/43274/5600285/ab233cbab6ebe2b8b05b6206/hta%20mkg%20forum%20logo_col.jpg) Book your place now at www.hta.org.uk/marketingforum
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