A series of fun, participative and motivational regional master classes on the industry wide ‘Love the Plot You’ve Got’ campaign have been announced by Ian Boardman of IBBIS (UK) Ltd. The one day master classes, designed to help garden centre teams help their customers ‘love their plot’, with take place in late February/early March 2015 at a number of venues across the UK.

Aimed at garden centre teams from the plant area, garden care and outdoor living the sessions will cover different aspects of the campaign. This will include the findings of the consumer research into what 30-45 year olds want from their outdoor spaces along with information about how the campaign is being publicised, how you can link in with the activity from your centre, before and after garden concepts and ideas on maximising sales opportunities.

The master classes will run from 9.30 am - 4.30 pm with tea/coffee and biscuits provided. The cost of attending is £75 per person (plus VAT). To find out more and to book your place contact Ian Boardman – i.boardman@ibbis.co.uk

Love the Plot You’ve is a new garden industry campaign to demystify and popularise gardening amongst consumers who currently see the pastime as hard work and primarily for older people. The campaign is targeting consumers aged between 30-45 years old who have access to a garden or outdoor space but don’t currently make great use of it.

A consumer website will go live in early 2015 which will provide inspiration and ideas for this audience. There will also be a series of regional roadshows taking place across the country providing real examples of different themed gardens and projects.

For further information visit www.loveyourplot.com or contact Garden Industry Marketing Board Project Manager David Arnold. Tel: 07876643638 Email: daaltd@virginmedia.com to find out how you can get involved.