Top tips on multi-channel marketing at HTA Seasonal Plants Focus 2013
Peter McDermott, Managing Director, YouGarden will share his top tips on multi-channel marketing at the HTA Seasonal Plants Focus Conference which takes place on Thursday 21 November 2013 at Young Plants Ltd, Stratford upon Avon.
Peter’s talk ‘Multi-Channel Marketing & How It Could Help Your Business’ will feature as part of the future opportunities for the garden industry session.
Sharing over 25 years’ experience of direct to consumer marketing within the horticultural industry, Peter will be lifting the lid on how to work with your existing, lapsed and potential customers, to optimise their long term value by trading with them across multiple routes to market.
From traditional mail order marketing techniques, including cataloguing and press advertising, to online marketing and even shopping TV, he will share how you can make your business prosper by going the extra mile and keeping your business trading 24/7 x 365 days of the year.
Peter has worked across respected brands such as Suttons, Dobbies, Unwins, Marshalls Garden Bargains and latterly YouGarden, starting in the industry in 1985 whilst working on his family nursery in South Devon.
Other speakers include: Graham Dunn, Managing Director, Cresco Horticulture; Nigel Judd, Head of Wholesale, Thompson and Morgan; Steve Jones, Executive Director, ReSharpen and Nicky Roeber, Plant Buyer, The Garden Centre group.
The theme for the conference, supported by headline partner Bulrush, and associate partners Floramedia and Young Plants Ltd is ‘Collaborate, innovate and succeed’. The event brings a wealth of industry experts together to discuss and debate the latest issues affecting seasonal and bedding plant growers.
Delegates can also take advantage of a networking dinner that will take place the night before at the Alveston Manor Hotel in Stratford-upon-Avon, and features an after-dinner talk on how the industry’s golden age is yet to come by Boyd Douglas-Davies, Chief Executive of The Hillview Group.
