For over 25 years Premier Decorations has been synonymous with Christmas. From humble beginnings the company has been developed and grown to become recognised as the market leader in supplying Christmas lights, trees and decorations to a broad range of retailers in the UK and Ireland. This recognition has resulted in Premier being voted Christmas Supplier of The Year for an unprecedented 3 years in a row in 2011, 2012 and 2013.

Premier are a “One-Stop-Shop” for all Christmas ranges from  lighting to tapestries, ribbons and bows to baubles, fibre optics and trees and floristry.

They have created an extremely strong infrastructure that supports all elements of the business, from new product development, design and buying, to sales and distribution. All departments combine to achieve the objective of supplying the best possible products at the best conceivable price whilst maintaining a high level of quality and safety.

2013 has been another extremely successful year for Premier. It was clear in January that Christmas sales had been buoyant in 2012 and trade customers were able to order optimistically for Christmas 2013. Orders taken for all core lines especially Supabright™ LED light sets were showing significant increases. LED Cluster lights and Snowing Icicles have been a definite favourite this year as have the Outdoor Battery Operated LED Timelights™. Tapestries and Fibre Optics were also a big hit in 2013. Premier’s large offering was extremely well received primarily due to their Tapestry range featuring a 6hrs on / 18hrs off Timer and a jack socket so the items can be illuminated for longer periods of time with a transformer.

For 2014 many new and exciting products have been developed and sourced by Premiers team of designers and buyers. LED Supabrights™ and battery operated Timelights™ will offer new opportunities. Several innovative promotions are being developed for 2014 and exciting developments are planned for the Laser Light range that will include new indoor party lasers and light and an exciting range of outdoor product. There will also be the launch of exclusive licensed Fibre Optic Tapestries from UK artists which Premier expects will lead to a further growth in sales for one of this year’s most popular ranges.

Packaging is always being advanced by the Packaging and Design Department with the aim of ensuring that all packaging follows the latest trends and requirements. Premiers’ range of 2014 Lit Villages will benefit from stunning new packaging in 2014.



More items are now being supplied in CDUs and many of these have try-me buttons incorporated so illuminated items can be easily demonstrated in-store. A large range of fully stocked Free Standing Display Units have been developed for ranges such as LED Connectables, Flexibrights™ and Timelights™.

Premier continues to focus on all elements required to create a successful and forward thinking organisation. This is not limited to remaining competitive in terms of pricing but also includes QR codes linked to product videos, continuing to focus efforts on offering unrivalled service levels, innovative packaging and great customer relations.

e-mail:       sales@premierdec.com

web:          www.premierdec.com

tel:             020 8624 5555

The Premier Tree Company has seen sustained growth for the last 3 years and is looking to continue this upward trend in 2014 with the introduction of new tree designs and technology, range extensions and most importantly working with their customers to tailor tree design, construction and pricing to meet specific needs.

For the past 3 years Premier has supported the trade by achieving a price freeze on their core tree range and this will continue in to 2014. During the same period they have introduced a colour switch remote control range, instant memory wire trees and 2 uniquely designed tree ranges, the Premium Range featuring 100% PE Trees and a Value & Style Range. 2013 saw the successful introduction of the Indoor/Outdoor Pre-Lit Tree.

Innovation has not just been restricted to retail product. Premier has also introduced a range of commercial display trees including a 4m PE Tree, 10m Display Garlands, Hanging Upside-Down Trees, Umbrella Trees and Tree Arches.

The Artificial Christmas Tree market is still vibrant and showing growth, and is now the second largest category behind lighting. With this in mind The Premier Tree Company intend to continue listening to their customers and satisfying their needs in this increasingly important market sector.

Plans are at an advanced stage that will ensure Premier Decoration’s exhibition stands at The Harrogate Christmas & Gift Fair and at Spring Fair in 2014 remain the first port of call for all Christmas buyers.

The first week of January 2014 will see a team from Premier converge on Hall H at the Harrogate Exhibition and Conference Centre and transform the hall in to what is effectively a Premier Showroom showing all ranges available in 2014 (and not just for Christmas!).

The statistics are impressive with a square meterage of 2000m. Visitors will have no trouble finding the stand location because it does literally take up the whole of the hall and is therefore the only exhibitor present in that location. 

During the trade show, visitors will not only find an inspiring array of Christmas, Garden & Outdoor Living and Halloween product but will also experience the renowned Premier welcome and hospitality.

The same quality of welcome will also be available at the Spring Fair during the first week of February where Premier’s stand will be equally amazing. The similarly sized stand will be a major feature in Hall 2 and will offer the same impressive array of product displays for buyers to view.

Other trade shows attended during the year showcase the Garden and Outdoor Living division. Solex in its new home of the NEC in July serves as an ideal launch pad for new product in primarily the Barbecue sector.

In July this year Premier successfully used Solex to introduce the new Barbecook® range of barbecues and accessories. This gave the new range some real momentum that was carried over to GLEE in September where it was impressively displayed alongside all other product in the Garden and Outdoor Living division.

Customers wishing to spend a little more time selecting product also have the option of arranging a visit to Premier’s spectacular and extensive Showrooms.

Located in Ruislip, West London and Wrexham, North Wales the Showrooms offer everything a buyer could want in terms of functionality and comfort. Premier has a team of 7 experienced Sales Account Managers covering the whole of the UK and Ireland and 3 National/Key Account Managers.

DATES FOR YOUR DIARY:

CHRISTMAS & GIFT - HARROGATE; JANUARY 12^th – 15^th 2014; HALL H

SPRING FAIR - NEC; FEBRUARY 2^nd – 6^th 2014; HALL 2 / STAND H03 / H04

SOLEX – NEC; JULY 7^th – 9^th 2014

GLEE – NEC; SEPTEMBER 14^th – 16^th 2014

Premier continues to advance in the Garden and Outdoor Living sector. Consumers' interest in gardening and outdoor leisure products has remained strong over the last couple of years of economic downturn and poor Summer weather.

However market opportunities do still exist and Premier intend to take advantage of those opportunities by becoming more aware of and adaptable to consumers' wants and changing shopping habits. Their objective as always is to meet customers’ requirements with the right product at the right price.

With this in mind in 2013 Premier announced an exclusive agreement to distribute a market leading Pan European range of Gas and Charcoal Barbecues and Accessories in the UK and Ireland.

The Barbecook® range has been established in mainland Europe for over 25 years and has set market leading standards in assembly, ease of use and maintenance. The charcoal barbecues use the patented Quickstart® lighting system and are available in an exciting range of bright colours and styles. All gas barbecues feature reliable electronic ignition, powerful burners and the Aromaz® trays that can be filled with spices, herbs or liquid to add to any number of unmistakeable flavours to food.

The range is heavily supported by a large selection of accessories including tool sets, cooking grids and grills, covers, smoker chips and lighter cubes.

The Barbecook® range was met with great enthusiasm by customers who viewed it for the first time at Solex in early July and at GLEE in September

Premier continue to expand their Sunday® Italian Pre-Cast Barbecue Range whilst interest in the Char-Griller® range of barbecues remains high.The same can be said for Premier’s exclusive ranges of Best of the West® and Jack Daniels® fuels and flavouring chips. These are extended with a new range of Jim Beam® product for 2014. The Smoke ‘N’ Spice™ 100% pellet blends continue to grow and Stubbs Sauces® increase in popularity with continued success and exposure. 

Premier can boast one of the most unique and complete range of product currently available in the market place. From Chimeneas to Citronella Candles and from Garden Games to Wall Art, they remain committed to offering a diverse and desirable product range.

Premier’s team of Sales Account Managers are ready to present the entire Garden & Outdoor Living range to visitors at their Ruislip and Wrexham Showrooms in order for them to place orders for Spring/Summer 2014.

Premier Halloween offers a 'One Stop Shop' solution for some of the hottest and most haunting Halloween product available on the market today.

Just some of the highlights for 2014 will be a new Nightmare Collection and Spooky World Range in addition to the perennial favourites such as Creepy Crawly Spiders, and LED Colour Changing products.

Premier Halloween also has the market covered in terms of an extensive and varied range of Make-Up both for the younger generation and young at heart adults!

Premier Halloween always rise to the challenge to prove they are the market leader in both new products and service with unrivalled Customer Sales Support and customer friendly carton quantities.

Tel: 01423 324800

e-mail: premhall@premierdec.com 

Quality Control remains at the core of Premier Decorations. The company is committed to providing a high level of quality and safety on every product it supplies. To ensure this standard is fulfilled and maintained, Premier work closely with many test laboratories and standards committees.

In the Far East there is also a specialised team which includes QC Inspectors, Engineers and Technical Managers. All work to supply factory audits, laboratory testing and certification, product production monitoring and final inspection before products are shipped to the UK.

This information is monitored and distributed to relevant departments within the company and of course customers where necessary.

Premier has also achieved accreditation to the Lighting Association’s Code of Practice and was one of the first companies to be accredited to the British Toy Importers Association’s Toycred scheme.

Premier’s Distribution Centre is located on the Wrexham Industrial Estate, North Wales. The Estate itself covers approximately 550 hectares and in geographical terms is one of the largest industrial estates in Europe.

Opened in 2006 the Distribution Centre represents a major investment by Premier and an essential part of Premier's plan to grow their business.

Measuring an impressive 262,000ft² on a 15 acre site, Premier’s facility has over 16,000 pallet spaces. The Distribution Centre is fully managed and manned by Premier personnel.

This has resulted in an improved level of control and commitment and has meant that over the past few years Premier's record on deliveries and the level of service that they have been able to offer has been second to none.

Premier’s objective remains to constantly strive to maintain and improve service levels in Distribution and Logistics wherever possible.

Premier Decorations continue to support three extremely deserving charities that have children at their heart. Managing Director, John Athwal is involved at committee level for these charities with the objective of helping to raise funds and maintain their profile in the UK.

MAKE-A-WISH

With over 20,000 children in the UK living with life threatening conditions at any one time, The Make-A-Wish Foundation® grants magical wishes to these young people. Whether a wish is to be a policeman or a princess for a day, own the latest computer equipment, meet a favourite celebrity or just enjoy some time away from home with their family gives so much enjoyment to a child’s life and provides memories that do last a lifetime.

Chief Executive, Neil Jones comments, “John has been a great supporter of Make-A-Wish over the years and a key member of our Winter Ball Committee which has raised over 6 million pounds to grant magical wishes to children and young people fighting life threatening conditions’

The work of this charity is never ending with the aim being to ensure that every one of these children is able to experience the magic and joy of a Make-A-Wish wish.

www.make-a-wish.org.uk

THE FENCE CLUB

Founded in 1950 The Fence Club raises funds for children’s hospices, children’s homes and hospitals. In addition to the £100,000 or so it raises each year from the functions it organises, several lorry loads of toys are donated and distributed to worthy charities across the UK.


THE LOOMBA FOUNDATION

Started in 1998 by Lord Loomba, who was brought up by his widowed mother, the Loomba Foundation now educates 3,000 children in India, being brought up by poor widowed mothers. Each child is given a 5 year scholarship by the charity, whilst taking care of the family's needs. Children living in poverty, who aspire for an education are found by the schools in India and are introduced to the charity. The Loomba Foundation vet them and provide the necessary education.

Premier’s buying office and sister company in Hong Kong and China has its own fully structured Merchandising and Quality Control teams as well as a Shipping and Logistics and overall Management Team.

Being in the Far East close to many of its suppliers, this office enables Premier to work to required standards.

All factories and suppliers are evaluated and comply with recognised compliance standards covering child labour, discrimination, corruption, wages and benefits, working hours and environmental and health and safety issues.