With more people than ever looking for inspiration and advice online before making a purchase, Homebase has launched a new look website to help customers find the information they need to ‘get the look’ – no matter how big or small their home projects.

As well as offering improved functionality and easy to navigate pages, there are over 50 videos to help with almost every gardening and DIY dilemma, from laying turf to putting up wallpaper.

Homebase Director of Multi Channel, Siobhan Fitzpatrick said: “We know that nearly 40 per cent of our customers start looking for ideas online before visiting us in store. That’s why we have developed a new website to start to provide more support, help and inspiration around the key home and garden projects.”

Homebase sells a number of exclusive brands including Habitat, Qualcast and Farrow & Ball. Now customers can more easily search through Homebase’s vast number of products on a brand by brand basis, save a ‘love list’ of their favourite products and also compare items to help their decision making.

Siobhan said: “Customer service is at the heart of what we do and providing the convenience to shop how they want, when they want is increasingly important. We have simplified the checkout process to make it easier for customers to arrange home delivery and Reserve & Collect in store in one transaction, offering more flexibility than ever.

“Using IBM WSC7 platform and the Aurora starter store will put us in good shape for the next phase of a chain of new digital developments over the coming months. We have a great deal to look forward to, including new apps, more video content and delivery options, as well as better visibility of pricing and stock.”

To view the new website, log on to homebase.co.uk