As 2022 draws to a close Lava-Lite thought you should know how well the Lava-Lite collection is doing.
We have continued to work hard to ensure our brand is recognised, trusted and the whole collection of products is available country wide. We have ensured that our advertising and brand promotion has continued helping our retailers.
We supported Dobbies Garden Centres at Chelsea Flower Show in May, continuing on to a new product reveal of our very own No Slugs, by Marcus Eyles (Horticultural Director), in a product demonstration to a famous green fingered Radio Two DJ.
With a hop, skip and bound we were back at Glee 2022. A new, bigger stand, a refreshed brand approach and another fantastic new product – Composter+. The perfect addition to compost bins and heaps across the nation.
We picked up an award for new start up in June too, recognising green credentials across our product collection.
Our Google ad campaigns have reached 11.2 million readers and our website has seen an exponential rise in views - up 60% on 2021 - resulting in vastly improved rankings across the whole Lava-Lite collection.
We have also ensured that our social life has been a very active one too!! Our following and reach across our chosen platforms have seen dramatic increases over the past 12 months.
@Mr Plant Geek has continued to work with us promoting our collection and more recently we are the series 9 sponsors of his Plant Based Podcast, with additional content by @Ellen Mary Gardening, which again has seen a marked increase in interest, generating website traffic.
Our products availability and sales have seen incredible growth during 2022, sales are up by 350% on 2021. We are now supplying many of the big horticultural wholesalers and have added a number of large independent national garden centre groups too.
We now look forward to 2023, excited to continue our growth, providing our collection to gardeners and horticulturists across the UK and beyond.