Sales during the first Easter week of 2022 bounced back to above 2019 levels, up by 26% on the same week, and were the highest volume sales for the first Easter week since 2015 with the exception of last year.
Top line analysis of the weekly GTN Bestsellers Epos data shows that whilst sales were 10% down on the same second week of April last year they were up by 27% on the previous week, and that's without a days trading for Easter Sunday.
Last weeks sales volumes were also 10% higher then the volumes of the first Easter week in 2019 which was later in April that year and bodes well for sales during this second Easter week, provided the weather holds fine.
See the full GTN Bestsellers analysis of Easter trading in the GTN Bestsellers printed newsletter, subscribe here, or see just the edited highlights in next weekends GTN Xtra.