Retailers are being encouraged to promote the use of decorative aggregates as a low-cost, low-maintenance means of adding value to property.

“Aggregates are easy to buy and easy to use. They come in manageable size packs and no experience is needed to get the best of them,” a spokesman stressed. “With the garden now seen as an extra room in a property, people are making the extra effort to enhance their outside space.”

Estate agents believe clever use of aggregates can generate returns in excess of their costs.*

Garden uses include setting and maintaining boundaries for flowerbeds and adding texture to garden ponds.

Kelkay MD Antony Harker says decorative aggregates are the quickest and easiest way to dramatically improve a garden’s appearance, regardless of size. “This category overall has increased in popularity and is selling better than ever,” he said. “Our new Mediterranean Collection has had a great response so far allowing consumers to create their ideal outdoor space. These products are appealing because they’re low maintenance. They make it possible for people to achieve a beautiful garden without becoming slave to it.”

Kelkay’s Mediterranean Collection comprises premium products sourced from across Europe; Spanish Corn, Italian Rose, Swiss Glacier and French Pearl.

Kelkay say garden centres who have promoted aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands have seen sales grow in these categories.

Information: kelkay.co.uk

* http://www.thisismoney.co.uk/money/mortgageshome/article-2338078/Splashing-garden-thousands-homes-value-claim-estate-agents.html#ixzz3Kldz3b45