Never underestimate the retail power of a hit TV series!  The Great British Bake Off, which reached its climax this week, may well have been driving the storming sales of a baking product in the current Christmas sales chart.

DeLuxe Christmas Cupcake Sets distributed by Baker & Taylor were the highest new entry in the week of the semi-finals – and that was surely more than a passing co-incidence. The product came in at No.7 – and displays like the one we saw at Hetland Garden Centre in Dumfries were clearly capitalising on the interest in a programme that was required viewing for millions. Do our gardening programmes have the same influence?

However, personalised products continue to lead the way in a chart in which every single product in the Top 50 is showing an increase. History & Heraldry’s Personalised Christmas Moneyboxes hang on to the No.1 spot.

The Christmas chart shows a week-on-week increase of almost 58% so, with some items selling out fast, garden centres may now face the problem of securing enough stock to maintain the momentum with seven weeks or so still to go before the big day.

Battery-operated products are selling strongly, so be sure to check your battery stocks.

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