LifestyleGarden, a leading name in the outdoor furniture sector, has announced the successful negotiation of a monumental group freight agreement that promises substantial cost efficiencies for its retail customers.
This landmark deal, one of significant scope within Europe, is set to be in effect for five years. Its existence is set to significantly stabilise the previously volatile freight costs that have plagued the industry in recent years and will ensure that LifestyleGarden maintains its competitive edge within a busy and variable marketplace.
This unprecedented deal has been secured thanks to parent company, ScanCom’s strategic position within the sector, leveraging its extensive network and influence to benefit LifestyleGarden’s operations within the UK. As a result, all products offered to customers for season 24 are covered under this agreement, allowing LifestyleGarden to maintain competitive pricing despite industry-wide cost fluctuations.
In an industry where competitors are forced to include safety margins to buffer against unpredictable freight expenses, LifestyleGarden stands out by offering consistent and competitive prices. This stability not only shields clients from unexpected price hikes but also positions LifestyleGarden advantageously as they move into season 25 and beyond.
Paul Cohen, Commercial Director at LifestyleGarden, said: "We are in a prime position to be very aggressive with our pricing strategies, thanks to the security provided by this freight contract. While our competitors grapple with the uncertainties of freight costs, our clients can enjoy the peace of mind that comes with stable, predictable pricing."
The benefits of this deal extend beyond just cost savings. It allows LifestyleGarden to focus on enhancing product quality and customer service, further solidifying its reputation as industry leaders. Clients can expect the same high standards and innovative designs such as the DuraOcean and Nassau collections which both started important conversations regarding the link between material and social responsibility, now coupled with the added advantage of cost efficiency.
As LifestyleGarden continues to navigate the evolving market landscape, this freight agreement serves as a cornerstone for their growth strategy, ensuring they remain a competitive force in the outdoor furniture market.
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To see more of LifestyleGarden’s existing product portfolio, visit www.lifestylegarden.co.uk
