James  Gormley who has a strong background in arboriculture and tree sales has been appointed as the new Key Account Manager for Wyevale Nurseries in Hereford.

James, who previously worked with well-respected tree growers in the industry, will be assisting local authority sectors, as well as both landscape architects and contractors, with technical sales. 

Kersten Catella, Sales Director at Wyevale Nurseries, says: “I’m really pleased to welcome James to the Wyevale Nurseries’ team. From our first conversation, it was clear he brings real energy with his deep-rooted passion for trees and biodiversity, exactly the kind of focus that adds real value to our customers. 

“He’s thoughtful, driven, and brings a fresh perspective, but more than that, he’s got the kind of mindset that aligns with how we work: lead with energy, and build something that lasts. I’m excited to see the legacy he’ll help shape with our customers and our team.”

James’ arboriculture background is rooted in the local authority and contractor sector. In his career so far, he has gained vast experience with best practice tree surgery operations for both council and private organisations. He is also able to offer technical advice and site-specific solutions on tree root protection for planning approvals.

A personal favourite of his was the tree root protection he provided for the ancient ‘Old Man’ Quercus robur at Calke Abbey.

For the past 10 years, James has worked within the industry’s well-known tree nurseries both nationally and internationally, assisting with tree recommendations and supply. His passion for tree biodiversity drives him to understand tree planting that is in line with the UK’s environmental goals. This includes:

• Biodiverse tree selections for the climate change in the UK
• Research into a diverse mix of tree species to increase the declining bee population
• Tree recommendations within urban applications and site-specific benefits
• Trees that will assist with the UK becoming carbon natural.

James explains: “Wyevale Nurseries has long been recognised as a leading expert among British growers. Joining the team has not only met my expectations but has significantly surpassed them.

“From the impressive logistics delivery system to the remarkable quality of the tree fields and the expertise of the staff, I have been thoroughly impressed. Furthermore, the warm welcome I received from every team member has made my transition all the more enjoyable. I am genuinely delighted to be a part of Wyevale Nurseries and to contribute to this esteemed organisation.”

Wyevale Nurseries, which celebrates its 95th anniversary this year, has a product selection that’s admired across the industry and the talented team regularly introduces new, award-winning plant varieties.

Its main business is to supply landscape contractors, local authorities, foresters, landowners and garden centres with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.

For further details about Wyevale Nurseries, please call 01432 845 200 or visit www.wyevalenurseries.co.uk.