Business weather intelligence specialists Planalytics are holding free seminars in London and Leeds later this month to help companies learn about strategies they can take to more effectively plan for changes in the weather.
Many retailers and consumer-focused businesses have just endured a challenging shopping season due to unfavourable weather. The extended period of warmth throughout the UK delayed the typical transition to a "winter mindset" amongst consumers, significantly slowing demand for coats, knitwear, warming foods, and many other seasonal products and services. Extremely wet weather in Northern Ireland, Scotland, Wales, and the Northwest of England impacted store footfall and shopping patterns. 
The never-ending volatility of weather will continue to present both opportunities and risks to companies. Planalytics is inviting retailers to attend its Leeds Lunch Seminar (26 January) or London Breakfast Seminar (27 January), to hear how they can determine exactly how changes in the weather affect their business. (Picture: courtesy telegraph.co.uk)
The topics include:
Measuring and managing weather-driven demand: quantifying weather’s impact by category, by market and by time period and applying it in demand forecasting, allocation/replenishment, operations, pricing, sales analysis, etc.
Weather volatility and planning: companies often find their plans and inventories are not aligned with consumer demand when LY sales are used as a basis for planning and weather’s volatility is left unadjusted. You will learn how planning from a weather-neutral (deweatherised) sales baseline significantly reduces forecast error.
Client case study examples: hear how companies have benefited by “weatherising” their business and using weather-driven demand insights for planning and in-season decisions.
Weather impact highlights: A review of weather-driven opportunities and risks during the current winter shopping season.
There is no cost to attend, but registration is required.
Visit the website to learn more.
