Christmas tree supplier Needlefresh is offering garden centres a way to donate to Greenfingers via Christmas tree sales.

The charity is hoping garden centres across the country will take up an offer to purchase special promotional Needlefresh labels that will guarantee that 40p per tree will be donated to the Greenfingers ‘A Million Moments’ appeal.

Participating retailers can purchase labels from Needlefresh for 25p each, in multiples of 300 (£75), 500 (£125) or 1,000 (£250). They are free to attach them to any Needlefresh stock, perhaps choosing a particular size of tree to promote or labelling all trees on a single high-footfall day. 

For each label costing the retailer 25p Needlefresh will match the donation, which, after deducting the cost of the label, means 40p from the sale of each labeled tree will go the appeal.

‘A Million Moments’ aims to raise £1 million to enable Greenfingers to create gardens for at least 5,000 more children and families who spend time in hospices around the country. 

Alton Garden Centre in Essex was amongst the first to sign up. Director Andy Bunker said: “Promoting these trees will mean both Altons and our customers will be helping raise money for the wonderful work Greenfingers do in building beautiful gardens for children in hospices.  It’s great to support their work, particularly at this time of year.”

The scheme has also received the support of Greenfingers Chairman John Ashley. “I urge businesses across the country to get involved in this promotion – for just a small outlay garden centres can know they will be directly contributing to the gardens Greenfingers hope to build in 2016,” he said.

Participating retailers will receive an A3 poster and a press release template to help secure local press coverage.