From the beginning of March, Fothergills will be sending out its new Self-Water Growing Kit, which was awarded Best New Product at Glee @ Spring Fair this week. 

Already a tried and tested success in Australia, the kits, which are part of the Oh Sow Simple range, come in a choice of three herbs with everything needed to grow them from seed in a coloured glass jar. 

“Mr Fothergill's is aiming to grow the whole category rather than just grow our section of the category, which is why we have launched the Oh Sow Simple range. We want to make it as easy as possible for people to succeed with seeds, which this new product will do, and it’s a nice little gift too,” said Richard Keegan, Head of Field Sales.

“We've got a limited amount of stock for this season and already had a lot of interest from our key customers who got a sneak preview just before Christmas. But we are taking the next steps and developing the range,” he adds.

Judges praised the product for its appeal to gardeners, non-gardeners and particularly children.