In This Issue
"Every single thing we do is driven at the moment by trying to manage the risk to customers and staff"
Four tips to maximise your garden centre on a budget
Hillier to Open New Garden Centre at Syon Park Estate
British nurseries are amongst the most eco-friendly on the planet, not that you’d know from watching Gardeners’ World
Restaurant gets star billing at redeveloped centre
GTN's Greatest Christmas Awards are back!
Change at the top for family-run Highfield Garden World
Sales jump by 20% to record mid-November levels
Plants are selling at record levels during Lockdown 2
Container issues continue to escalate at UK ports 
HTA launches Sustainability Roadmap to guide UK horticulture towards leading edge of sustainable business practice
The Most Jumperful Time of the Year Fundraiser starts tomorrow!
Work starts on site for largest Dobbies in South West
Possible Christmas tree shortage due to Danish mink cull
Henry Bell clinches deal with Future Marketing Group
Janssens Greenhouses – over 70 years of heritage
Garden centre gets new appearance thanks to Smiemans
GTN November issue now on-line
Get your own copy of GTN Xtra
Garden centre customers find happiness in houseplants in October
Two-thirds more gardening this Autumn – Wow!
End of season pot bargains and houseplant care star
HTA reacts to new December tier arrangements
Gonks fly through tills as Christmas sales jump up
A Christmas feast for your garden birds
The best of last week's
A Perfect Storm Hits the Garden Market
Sales fall by 5.5% in Lockdown 2
“The Smart Show must go on…line!”
Five creative ways to enhance your takeaway service during lockdown
Profits up at Notcutts in year to February 2020
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
British Garden Centres open their 58th centre at Thatcham
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Back to business for industry exhibitions
Tong donates stock to South Yorkshire dog rescue charity
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


A Perfect Storm Hits the Garden Market

Following on from GTN October issues' compilation of New Gardener Research we invited Phil Pond of Scarlet Opus, who provide future lifestyle, consumer & design trend intelligence for garden sector manufacturers & retailers, to give a wider perspective on what has changed during 2020 and the previous five years and the implications for garden retailing over the coming years.

 

"As life settles during 2021 many people will become stretched financially, overseas holidays will be a luxury that many (perhaps most) will not be able to afford as well as eating out, or even ‘popping to the pub’. Outdoor lounging, al fresco dining, exotic escapism, adventure and calming connection to nature; previously all satisfied during ‘holidays & weekend trips’ will have to be achieved in our homes, our ‘outdoor room’ … the garden.

 

"Post 2020 people may well be forced to live more modestly, but they are likely to want to live more fully in terms of experiences ... and many (if not most) of these experiences will be lived in their homes & gardens; or those of their friends & family

 

"This is both the challenge and the opportunity facing the entire supply chain to the world of the home and garden. Seeing this year as a one-off ‘boom’ is to misunderstand the fundamental shift in consumerism from the frivolous, to the family & home. And that means that the industry will not innovate as is needed, it won’t ‘gear up’ for omnichannel shopping (an activity that is seamless between on & offline). It won’t create the Garden Centres of tomorrow (so desperately needed) that will inspire, educate, support, engage and facilitate experiences, adventures and memories. And then, it would only have itself to blame …"    

 

Read the full article in the November issue of GTN, out this week, or read the on-line viewer version below:

 

 

 

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*