Yankee Candle has unveiled Scenterpiece, the newest innovation in the wax melt market.
The latest innovation to launch into the wax melt market, Scenterpiece simplifies Flameless home fragrancing into one easy process, allowing customers to enjoy and quickly swap out their favourite fragrances without the cooling, scraping and pouring normally associated with traditional melt warmers.
The stylish and easy-to-use wax Easy MeltCups work with Yankee Candle’s Scenterpiece Easy MeltCup Warmers. Designed to be heat-resistant so it remains cool to the touch, the new MeltCup system keeps wax contained within the MeltCup, meaning that fragrances can be changed quickly and with ease.
The new Warmer features a flameless heater that quickly melts the wax and distributes Yankee Candle true-to-life fragrances evenly around the room for up to 24 hours per Easy MeltCup.
“Yankee Candle knows the important role home fragrance plays in helping consumers to create their ideal home ambience,” says Hannah Jenkins, brand and marketing director for Yankee Candle (International).
“Scenterpiece will allow consumers to enjoy their favourite fragrances with a brand new, decorative home accessory which provides the option of changing fragrances, hassle-free and within seconds.”
The Scenterpiece range offers the very best in contemporary design, through its on-trend tonal palette and choice of five contemporary vessels. The collection includes Noah in Grey and Black, Mia in Teal, Weave in White and Robyn in Grey-White. Each Warmer features its own distinctive finish; Noah has been embellished with a tactile wave-effect texture, Mia features a pattern of interlocking diagonal lines, Weave offers an intricate woven pattern and Robyn is embellished with an eye-catching zigzag design.
The Easy MeltCups are available in a variety of 20 signature Yankee Candle fragrances; Fluffy Towels, Clean Cotton, Midnight Jasmine, Christmas Cookie, Vanilla Cupcake, Mango Peach Salsa, Cinnamon Stick, Black Cherry, Christmas Eve, Red Apple Wreath, Sparkling Cinnamon, Midsummer’s Night, Pink Sands, Lemon Lavender, Turquoise Sky, Pineapple Cilantro, Sparkling Snow, Red Raspberry, Candy Cane Lane and Home Sweet Home.
Highlight the new collection in store with branded support materials and lead your customers to discover world full of ground-breaking home fragrancing.
For further information on Scenterpiece, contact the Yankee Candle Customer Care Team today on 0117 316 1200 or you can view the current collection at www.yankeecandle.co.uk